Mom

Mom

1. Parent

   • 1 to 2 kids
   • Married
   • Moms of Grade School Kids
     • Daughter ages 6 to 14

2. Age 30 to 45

3. $90k plus - $200k

   • Middle Class
   • High Middle Class

4. College/University Education

5. Part Time

   • Clerical or Service Worker
   • Professional/Managerial

6. North America

   • BC
     • North Vancouver Lower Mainland Fraser Valley Vancouver
     • Rural
   • Alberta
     • Calgary
   • Ontario
     • Toronto

7. Australia

   • NSW

8. Psychographic

   • Small Town Mom
     • Value Community
     • Value Relationships
     • Values Friendships
     • Community Involved
   • Fit Mom
     • Support Active Lifestyle
   • Family Values
     • Daughters Hormonal Experiences
       • Want the best for their daughter
       • Experienced a change in their daughter through Sole Girls
       • Want Daughter to feel confident
     • Concerned with childrends homework, nutrition, extracurricular activities.
     • Family Activities
     • Coupons
       • Like a Deal
   • Feeling Connected
     • Having a Voice
       • Opinions Online
       • Female Empowerment
         • Support and are behind the movement of Women and Girl empowerment.
         • Support equality and want their daughter to grow up in an equal world.
     • Talking with Friends
     • Feel included in conversation
     • Value Socializing

9. Communication Channels

   • Facebook
   • Instagram
   • Word of Mouth
   • Mommy Bloggers

10. Opportunities

    • PAC Meetings
    • Family Events
    • Current Cusotmer
    • School Events

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