806637
Beschreibung
Mindmap von sianhorrigan5786, aktualisiert more than 1 year ago
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Erstellt von sianhorrigan5786
vor etwa 10 Jahre
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Magazine Institutions
- Ipc Media
- Consumer magazine and digital
publisher in the United Kingdom
- Sells over 300
million copies a year
- 2 out of 3 women and over
45% of men read an IPC
magazine
- Almost 27 million adults
- Almost 27 million adults
- Over 80 iconic brands
- Creates content for multiple platfroms
across print, online, evetn, mobile and
tablets
- Predominately aimed towards women
- Publisher of NME
- Consumer magazine and digital
publisher in the United Kingdom
- Bauer Publishing
- largest privately owned publisher in Europe
- comprising over 300 magazines worldwide in 15 countries
- Primary role: womens lifestyle, mens lifestyle,
music, films and specialist magazines
- Examples: Kerrang!, MOJO, Q
- Most titles are available to view online
- No specific target audience
- largest privately owned publisher in Europe
- WINNER
- I chose IPC because despite only
publishing in the UK my magazine will
have no competitiors as there isn't a
british magazine like $$$. Where as in
America there is both XXL and the
source meaning it would be harder to
penetrate into the market.
- IPC publishes NME which is the largest selling
music magazine and has now diversified into
NME radio and has the largest and most viewed
music website.
- This is important to me as my target audience of
18-25 are surveyed to be the most socially active
therefore a website will appeal to them.
- This is important to me as my target audience of
18-25 are surveyed to be the most socially active
therefore a website will appeal to them.
- IPC creates content for multiple platforms, across print, online, mobile,
tablets and events. Which is extremely important for my target
audience. Throughout my magazine I have made convergence links
with the internet through social networking sites of twitter, Facebook
and so on as many people between the ages of 18-25 would use online
sources.
- The graph (left) shows how IPC and more technologically
advanced than Bauer and through this secondary research I made
my final decision. As I feel that by picking IPC I have more chance
establishing apps and an online magazine than I would have with
Bauer. Also, the fact they have experience through NME also makes
me certain I have made the correct decision.
- The graph (left) shows how IPC and more technologically
advanced than Bauer and through this secondary research I made
my final decision. As I feel that by picking IPC I have more chance
establishing apps and an online magazine than I would have with
Bauer. Also, the fact they have experience through NME also makes
me certain I have made the correct decision.
- I chose IPC because despite only
publishing in the UK my magazine will
have no competitiors as there isn't a
british magazine like $$$. Where as in
America there is both XXL and the
source meaning it would be harder to
penetrate into the market.
Medienanhänge
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