Online vs. In-Store Shopping

Online vs. In-Store Shopping

1. In-Store Shopping

   • Pros
     • Try before you buy
     • Talk/Interact with humans
     • Get to leave the store with your item
   • Cons
     • You have to drive
     • Could spend more than planned
     • Might not have what you want

2. Online Shopping

   • Pros
     • Easy Comparison Shopping
     • Not as distracted
     • Convenient
   • Cons
     • Expensive Shipping costs
     • Overwhelming options
     • They have your email address
   • Occasionally No Sales Tax

3. Good Customer Service can make consumers choose one over the other