VISUAL COMMUNICATION

AFFORDANCES
1. Capabilities offered by design
2. Skeuomorphism: used to onboard people in the digital space
SEMIOTICS
1. The study of sign
2. Saussure: Signifier, Signified, Referent
3. Pierce: Icon, Index, Symbol
4. Semantics: Languages that describe content (keywords)
5. Connotative vs Denotative
  1. associated meanings
  2. literal meaning
6. Meme: A single mutating visual unit of communication that uses a mimicked theme
7. Political Semiotics: censorship
MASS SELF-COMMUNICATION
1. Research
2. Generate/curate
3. Direct
4. Disseminate
5. language of mass media
  1. colour, clothing, camera angle, edits/cuts, objects, mise-en-scene
VIRAL MARKETING
1. PSA
  1. 1. Topics
  2. 2. Research
  3. 3. Target
  4. 4. Hook 'em
  5. 5. Points
  6. 6. Semiotics
  7. 7. LEAN
2. Storytelling is more effective than just telling

Zusammenfassung der Ressource

	Erstellt von Elizabeth Finlay vor mehr als 9 Jahre