Mapa mental

VISUAL COMMUNICATION

Elizabeth Finlay digital skills & innovation Inglês

Mind map: Visual communication

Conteúdo do mapa

AFFORDANCES
- Capabilities offered by design
- Skeuomorphism: used to onboard people in the digital space
SEMIOTICS
- The study of sign
- Saussure: Signifier, Signified, Referent
- Pierce: Icon, Index, Symbol
- Semantics: Languages that describe content (keywords)
- Connotative vs Denotative
  - associated meanings
  - literal meaning
- Meme: A single mutating visual unit of communication that uses a mimicked theme
- Political Semiotics: censorship
MASS SELF-COMMUNICATION
- Research
- Generate/curate
- Direct
- Disseminate
- language of mass media
  - colour, clothing, camera angle, edits/cuts, objects, mise-en-scene
VIRAL MARKETING
- PSA
  - 1. Topics
  - 2. Research
  - 3. Target
  - 4. Hook 'em
  - 5. Points
  - 6. Semiotics
  - 7. LEAN
- Storytelling is more effective than just telling