Explain how different newspapers appeal to different audiences

Explain how different newspapers appeal to different audiences

1. Demographic

   • Tabloid
     • The Sun
       • C2/D/E
       • readers want infotainment
         • page 3- topless model
           • Appealed to male demographic
       • soft news
   • Broadsheet
     • The Guardian
       • A/B/C1
       • readers want information
       • hard news

2. Ideology

   • Tabloid
     • the sun
       • dominated by sensational stories
         • celeb stories
           • news values- negativity, simplicity, personality
         • migrant e.g.= makes people hate them
           • no jobs left
           • they are taking all of our jobs
   • Broadsheet
     • the independant
       • higher news content, higher aged readers, higher prices and demographic
         • news values- elite nation, negativity, continuity, size, recency
         • migrant e.g.= makes people feel bad for them
           • they make them look helpless
           • readers will want to help them

3. Content

   • Hard news/soft news
     • Tabloid newspapers
       • The Sun
   • Depending on news values

4. News values

   • Determine soft news/hard news
   • see ideology node

5. Gatekeepers

6. Convergence

   • most news papers now have an online version
     • mostly online, less hard copies
     • enables user generated content

7. Hyperbole

8. Images

9. Layout

   • tabloid
     • smaller
       • less writing, more pictures
   • broadsheet
     • larger
       • more information and text

10. Extras

    • Supplements
      • the sunday times
        • rich list- extra magazine
    • offers
    • competition

11. Uses and Gratifications theory