Zusammenfassung der Ressource
self-serving bias
- success to internal causes
and failure to external causes
- Lau & Russell: baseball and football players and
managers explanations of success and failure
- high ecological value - biased
by researchers' subjectivity
- may be due to cognitive reasons i.e.
expect because we try hard
- or motivational bias as way of
protecting / enhancing self-esteem
- research shows people with high
self-esteem more likely to show
self-serving bias than those with low -
direction of causal influence not clear
- possibly show bias through motivation to
increase self-esteem or if high self-esteem -
expect to do well - cognitive bias
- important as identifying source
of distortion in judgements
- practical applications e.g. training - people
encouraged to identify weaknesses that contribute to
failure and not make situational attributions