Module 1

Module 1

1. Iceberg Theory

   • What is really happening?
     • What we really know
       • 90%
         • This is what we can`t see
         • Cultural Codes
           • Codes are not universal
           • Imprint in early Childhood
           • We think we know all of this.
       • 10%
         • This is what we actually can see
           • Context dependent
             • High
               • Body lenguage
               • Intonation
               • Implicit
             • Low
               • Literal
               • Face Value
               • Non-verbal
               • Explicit
             • Monochronic
               • One thing at a time
             • Polychronic
               • Multiple things at a time
             • Individualisim
               • Independent
             • Collectivisim

2. Hofstede's Theory

   • Masculinity Versus Femininity.
     • Depends on:
       • Culture
       • Religion
       • Country
       • Nelson Mandela
         • Obama
           • Talk about Ubuntu
             • Means Humanity
               • "La paz también está en tus manos"
                 • Think about the other.
                   • Do you really know the story?
   • Power Distance Index (high versus low).
   • Individualism Versus Collectivism.
   • Indulgence Versus Restraint.
   • Pragmatic Versus Normative.
   • Uncertainty Avoidance Index (high versus low).