Merchandise Management - created from Mind Map

Seite 1

Marketing

Market Research

Consumer Buying Behaviour

Target Market

Meeting Wants & Needs

W4-RCO1-Meeting customer demand with right merchandise

W8-RCO3-Customer Context

W2- RCO1-The Emotional Economy

W2-RCO2-Marketing in the emtional economy

Promotion

Advertising

Media Flatforms

Modern Consumer

W1-RCO1- The modern consumer

W1-RCO2-Challenges for Retailers

Branding

Positioning/Repositioning Strategy

Brand Strategy

Building Brand

Brand Equity

Brand equity

W2-RCO5- brand Strstegies

W5-RCO1-Brand Repostioning

W2-RCO3- Desired Brand Attributes

W2-RCO4- Brand Integrity

W6-RCO2-Successful brand management

W5-RCO4-Securing customers permission

Planning

Business Analysis

Range Planning

Asortment

W11-RCO1-Range Planning

W4-RCO4- Assortment Planning

W11-RCO4-Range Proportion

W1-RCO5- MM Strategies (diffusion Lines)

Buying

Design

Trend Forecasting

W11-RCO2-Trend Analysis

W9-RCO4-Fashion Forecasting

W8-RCO1-fahion Trend Research

W7-RCO2-The perception of fashion

Logistics

Ethical Sourcing

Speed to Market

Sourcing

Supply Chain

W3-RCO3- Technology & Globalisation

W11-RCO5-Inventory Management

W10-RCO3-Model Stock

Evaluate

Pre season

Post Season Review

During- OTB

Markdown Threshold

Management

HR

OPH&S

Internal marketing

Lead

Organise

Control

W6-RCO1-Brand Focused Dominant Logic

W6-RCO4-Changing organisational thinking

Analysis

Limitations

Control

Planning

W4-RCO2-Brand and the right product mi

W1-RCO4- Merchandise Management

Merchandise Management