Business objectives

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Key Definitions:

Mission statement: a statement of the businesses's core aims, phrased in a way to motivate employees and to stimulate interest by outside groups e.g Google 'to organise the world's information and make it universally accessible and useful'

Corporate social responsibility: this concept applies to those businesses who consider the interests of society by taking responsibility for the impact of their decisions and activities on customers, employees, communities and the environment

Management by objectives: a method of coordinating and motivating all staff in an organisation by dividing its overall aim into specific targets for each departments, manager and employee

Ethical code (code of conduct): a document detailing a company's rules and guidelines on staff behaviour that must be followed by all employees

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