11/06/2015

Seite 1

Engagement Ratio on Social Media: the percentage of fans responding/number of fans present on the page

Four Kinds of Website Traffic as published by Google Analytics

1. DIrect Traffic: comes when someone types your URL into their browser, or come on a bookmark.

2. Referral Traffic: comes on a link from another site

3. Search Engine Traffic: comes from search engines

4. Campaign Traffic: comes from campaigns. Stuff like Google AdWords, email blasts, banner ads or social media shares

direct traffic, social referrals, organic search, paid search etc. - Sources for Website traffic

double-sided referral program, where both referrer their friend get rewarded

Recent findings from Nielsen support the remarkable potential of referral marketing, observing that people are four times more likely to buy when referred by a friend

Trying something new is an expensive proposition. People are creatures of habit and need an incentive to break those habits.

Read more: http://www.referralsaasquatch.com/how-uber-taught-me-everything-about-referrals/#ixzz3ckzWVAZr