Small group research procedures

Seite 1

quantitative (total number) or qualitative (content of the ideas produced)

in person or virtually

groups defined as two or more people

strengths: interpersonal interactions rather than just one person in isolation,

may even forget they are in a study (produces mundane realism)

weaknesses: challenging to recruit and schedule all people at the same time, also some people may not show up, nature of group interactions can make data analysis complicated, also each person has their own norms they adhere to.