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COOKIES

Cookies - small text files stored on your computer to help make using the internet more convenient. They store your preferences , user name, products you looked at and bought, how you paid , dates of visits.

Can be used to share information across sites which is why you may see adverts for items you have recently looked at.

Session cookies - erased when browser closed. Only needed while the session is running.

Persistent cookies - stored on the computer

3rd party cookies - a cookie stored on a computer by ANOTHER company NOT the company being visited e g visit TVguide.co.uk and Hyundai put a cookie on your device.

TRANSACTIONAL DATA

Information collected every time you purchase something. Used to build up profiles about customers + buying trends - purchase history, browsing history, method of payment.

Helps the customer because they can track delivery, may get special offers and targeted emails.

Take up space on your device, Others could access your details as they are not encrypted

"A piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer , smartphone or tablet."