"I love how interactive it is"Our many opportunities for interactivity were interesting and engaging

"It looks like a professional website"We successfully applied the conventions of music artist websites to our own

"Pilgrim could easily be a real band"Our audience recognised the way in which we used indie artist conventions to create our brand

"There's a lot to keep you entertained"Our decision to include conventional and unconventional content paid off as audience members respond well to it

"Pilgrim are an indie band"We successfully connoted Pilgrim as part of the indie genre

"I like the retro, nostalgic feel of it"Our intention to connote the retro parts of Pilgrim's star identity through the website worked

"There is too much social media"We unintentionally isolated some members of our audience who did not have social media accounts