04/06/2015

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298 percent of Target guests shop digitally and three out of four shopping occasions start with a phone or tablet

http://www.fierceretail.com/story/targets-digital-strategy-remains-guest-focused/2015-06-03

stores are being changed to also serve as fulfillment centers and serve as spaces for buy online, pick up in-store purchases or ship-to-store sites

http://www.fierceretail.com/story/targets-digital-strategy-remains-guest-focused/2015-06-03

Target plans to grow its digital business by 40 percent in 2015, through both online and mobile programs.

http://www.fierceretail.com/story/targets-cornell-lilly-pulitzer-was-black-friday-april/2015-06-02

Tesco makes mobile couponing move

Tesco in association with O2 owned Weve launched mobile couponing initiative aimed at raising awareness of its new concept store in Villiers Street, London.Weve set a habitual location geo fence, creating a bespoke segment for Tesco comprising of consumers who passed by the Villiers Street store or travelled in and out of Embankment Station at least six times

This audience was then messaged with the mobile coupon to redeem if they shopped at the store

http://www.retail-systems.com/rs/Tesco_Weve_Mobile_Couponing.php

Omnichannel means supporting all channels and having a holistic view of the customer regardless of communication method. This is vital as customers are increasingly dictating how they want to be engaged and serviced. Unlike multichannel, omnichannel interactions are not siloed but integrated providing for richer customer experiences that are connected (digital), continuous (consistent across devices, channels, and time) and contextual (relevant) no matter how many times a customer may transition from one channel to another for one task or during an entire journey. - Daniel Hong, Senior Director of Product Marketing, [24]7

http://www.welcomdigital.com/multichannel-cross-channel-omnichannel-retailing-whats-difference/

Multichannel refers to engaging and servicing customer through multiple channel- be it BAM, website, mobile app etc. However, in Multichannel, each of them existing in silos and acting disjointedly. Due to this, customer have inconsistent expereince at touchpoints at different channel bringing disconnected and discontinuous shopping experience.

Target adds Shazam's visual recognition

Target is partnering with Shazam for the rollout of a new visual recognition platform. The mobile platform can now photograph images on packaged goods and print media

Users open the Shazam app on their mobile phones to start the camera. Then, the user simply waves the phone over any item with a Shazam camera logo or a QR code. Interactive content, including special deals, instantly appear. The platform also gives users the ability to purchase items directly through the app or share them with others

Use of QR code is gaining popularity in the US. 24 percent of U.S. shoppers are now taking out their mobile phones in brick-and-mortar stores to scan these codes

http://www.fierceretail.com/mobileretail/story/target-adds-shazams-visual-recognition/2015-06-01

Target integrated 25 home products into an episode of "Cougar Town. Viewers watching a synced streaming version of the show saw flashing red icons on products available to purchase

"Becoming a world leader in digitizing the retail experience is a top priority for the company," said Michael Medline, president and CEO, Canadian Tire

More than 60% of tech-savvy consumers would choose to shop in-store if online services were provided in stores

44% of U.S. shoppers access their smartphones while in-store most or all of the time.

http://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/the-shift-toward-virtua...

Virtual merchandising technology allows retailers to extend the benefits of online shopping into the physical store.