Beschreibung
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Erstellt von Sérgio Romão
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Seite 1
GUIÃO DE ANÁLISE DE ANÚNCIO TRABALHO DE PARES Observem atentamente o anúncio que selecionaram e procurem interpretá-lo de acordo com os itens presentes na tabela que se segue. Preencham a referida tabela com toda a informação solicitada. Produto / campanha publicitado/a ___________________________________________________________________________________________________________________ Tipo de publicidade Comercial ____ porque _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ou Institucional ____ porque ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Elementos constituintes (Transcrição) Slogan _____________________________________________________________________________________ Texto argumentativo _____________________________________________________________________________________________________________________________________________________________________________________________________________________________ Marca / designação da campanha _______________________________________________________ Relação texto/imagem Público-alvo ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Relação entre a mensagem e a imagem escolhida ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Sentimentos a que apela ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Características da linguagem publicitária (2 exemplos e 2 transcrições) ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 2. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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