Digital Marketing Models and Principles - created from Mind Map

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Adoption and Disruption

The New Marketing Normal

Digital Shift in Marketing to 6P’s

The Digital Involvement Cycle

Customer Experience (CX) and SCRM

According to Clayton M. Christensen, a disruptive technology is a new emerging technology that unexpectedly displaces an established one.

1.Mobile Internet 2.IOT 3.Advanced Robotics 4.Cloud 5.Autonomous or Near-Autonomous Vehicles 6.Next generation Energy Storage 7.3D Printing

The 5 Foundation stones of the New Marketing Normal Market Segmentation Branding Product Features Sales Process Customer Decision Process