Retail Mix - created from Mind Map

Seite 1

Customer Service

outdoor facilities

in-store facilities

car park

restrooms

no. of COC

customer bagging

special services

no/mature staff

disabled facilities

return policy

Merchandise

total assortment

key department

food/nonfood

core categories

range, size, depth

stocks rotation

own labels

concessions

key suppliers

supply chain logistics

key holdings

Pricing

uniform pricing

coupon

rebate

leader pricing

multiple-unit pricing

price lining

odd pricing

oddball pricing

Location

types of location

term of occupancy

geographical spread

numbers

attachments

Promotion and Advertising

promotion type/ frequency

premium

coupons

special events

house journal

advertising

in-store demo

guarantee

Store Format and Layout

size

store type

design

fixtures

ambiance

layout sections

merchandise presentation

outdoor facilities

in-store facilities

car park

restrooms

no. of COC

customer "bagging"

special services

no-mature staff

disabled facilities

return policy

Retail Mix

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