Social Media Framework - created from Mind Map

Seite 1

Framework

Frameworks Elements

Framework Benefits

Social Media Framework

Social Media Framework for Personal Branding

Social Media Strategy

Social Media Strategy Framework

Corporate Social Media Strategy Framework

Social Media For:

Digital and Social Media Marketing

a guide which help us work

tackles the question to help find the answer with strategy

engaging in social media

learn through executive instruction

focuses on building a sustainable use for social media

aligns with company strategic objectives and business context

identifies key elements to create a strong foundation

separates internal and external social media

NOT a technology implementation.

Helps to pinpoint which metrics matter for your organizations & incorporate them in your strategy.

Help to track progress against your social media goals.

Identify the progress, improvement needed and cased of the social media activities

Strategy

Methods

Tools

Social & Network Learning

Non-Profit

Measure

Engage

Distribute

Establish Goals

Listen

Plan

Build

influencer Networks

Brand Outposts

Reputation Management

Conversation & Engagement Activity

Social Media Community

Strategy Development

Engagement

Learn

Develop Capabilities

Listen

Engage in Converssation

Measure & Refine

Prioritize Objectives

Establish Governance

Define Activities

Linked In

Facebook

Flickr

Blog

Twitter

YouTube

Content Sharing

Spread The Word

Facebook Fun

Wave-Collaborating

Blogging

Long-Term Strategy

Social Web Tools

Productivity Tools

Monitoring

Plan For Failure

Awareness, Appreciation, Actionability, Advocacy

Delivery Model

Software/ Technology

ROE KPIs

Organization Capabilities

Ideal Customer Profile

Messaging

Platform Mix

Partners / Suppliers