Quiz
Strategic Management UE University of Wroclaw
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1In the Five Forces Model, the ease with which companies can enter into competition with other companies within the industry is known as which type of force?
- Athe threat of substitute products
- Bthe power of suppliers
- Cthe power of customers
- Dthe level of rivalry
- Ethe potential for entry
2In which step of SWOT analysis would “obsolete, narrow product line” be most likely to arise?
- AT
- BO
- CW
- Dboth O and T
- ES
3An organization that treats customers better than its rivals is wasting money.
- ARichtig
- BFalsch
4The development of a set of functional-level strategies to increase the performance of the operating system a company uses to transform inputs into finished goods and services is known as:
- Avalue chain management
- Bresearch and development
- Cutilizing new technology
- Dmaterials management
- Eefficiency management
5An organization attempts to gain a competitive advantage by aiming its efforts at driving down its production costs per unit below those of its competitors. This is known as which type of strategy?
- Alow-cost strategy
- Bfocused differentiation strategy
- Cunrelated diversification strategy
- Drelated diversification strategy
- Econcentration on a single business strategy
6A general guide to action for the managers of an organization is known as:
- Aa rule
- Ba policy
- Cnone of the above
- Da standing plan
- Ean SOP
7Another name for contingency planning is:
- Adivisional-level planning
- Bscenario planning
- Csynergy planning
- Dbusiness-level planning
- Ead hoc planning
8Organizations that use a global strategy typically customize the product to meet the needs of customers in different countries.
- ARichtig
- BFalsch
9Another name for contingency planning is scenario planning.
- ARichtig
- BFalsch
10The more desired attributes an organization builds into its products, lower the price they can charge to attract customers.
- ARichtig
- BFalsch
11When an organization updates its five-year plan annually in order to take into account changing conditions within the organization and in the organization's external environment, this is known as which type of plan?
- ASWOT
- Bscenario
- Cfunctional
- Dinflexible
- Erolling
12Another name for the departmental level of the organization is the __________ level of the organization.
- Afunctional
- Bdivisional
- Ccorporate
- Dbusiness
- Efirst-line
13The set of decisions that managers make to assist the organization in the attainment of its goals is called the strategy of the organization.
- ARichtig
- BFalsch
14PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants. This was an example of:
- Aa low cost strategy
- Bvertical integration
- Ca diversification strategy
- Dhorizontal integration
- Ea global strategy
15Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.
- ARichtig
- BFalsch
16Managers monitor and evaluate the organization's strategy to see if it is working using the controlling function.
- ARichtig
- BFalsch
17The service function controls the movement of physical materials through the value chain.
- ARichtig
- BFalsch
18When an organization enters a new type of industry that is not similar in any way to the
current businesses of the organization, this is known as a(n) ____________ strategy.- Arelated diversification
- Binternational expansion
- Cunrelated diversification
- Dvertical integration
- Econcentration on a single business
19The marketing and sales functions of a company are responsible for the creation of a good or service.
- ARichtig
- BFalsch
20All of the following are major corporate-level strategies that managers can use to help their
organization increase its sales and profits EXCEPT:- Afocus
- Bvertical integration
- Cdiversification
- Dconcentration on a single business
- Einternational expansion
21A department of the organization (such as manufacturing, accounting, marketing) that contains employees who have the same skills and use the same organizational resources to perform their jobs is known as a(n) __________ of the organization.
- Avertical integration
- Bfunction
- Cbusiness
- Ddivision
- Esynergy
22General Electric Company sets a goal that every product line of the company should be either first or second in its industry in market share. What type of goal does this represent?
- Abusiness-level
- Bdivisioanl level
- Cmultidomestic-level
- Dfunctional-level
- Ecorporate-level
23Anything new or better about the way an organization operates, or the goods or services it produces, is the result of innovation.
- ARichtig
- BFalsch
24A formal, written guide to action for managers in an organization is known as:
- Aa heuristic
- Ba policy
- Csynergy
- Da rule
- Enone of the above
25An organization creates a list of possible future forecasts of business situations and creates a plan to respond to each of these forecasts. This is known as:
- Asynergy planning
- Bad hoc planning
- Cscenario planning
- Ddivisional-level planning
- Efunctional planning
26When an organization designs a corporate-level strategy that includes expanding its operations into a new type of business for the organization, this is known as a(n) __________ strategy.
- Aconcentration
- Binternational expansion
- Csybergistic
- Ddiversification
- Evertical integration
27A broad statement of the organization's purpose, its products, and its customers is called a mission statement.
- ARichtig
- BFalsch
28High quality products have superior design, features, reliability, and after-sales support.
- ARichtig
- BFalsch
29A group of managers analyzes both the internal strengths and weaknesses of their organization as well as the opportunities and threats of the external environment. What type of analysis is this?
- Arelated diversification
- Bfunctional analysis
- Cmission analysis
- Ddiversification
- ESWOT analysis
30Unilever sells different products using a different marketing approach in Great Britain than it uses when marketing these products in the United States. This is an example of:
- Aa global strategy
- Bunrelated diversification
- Ca multidomestic strategy
- Dvertical integration
- Ea focused low-cost strategy
31Managerial goals should be both challenging and realistic.
- ARichtig
- BFalsch
32Functional goals and strategies need not be consistent with divisional goals and strategies.
- ARichtig
- BFalsch
33The information systems function controls the electronic systems for managing inventory, tracking sales,
pricing products, selling products, dealing with customer service inquires, and so on.- ARichtig
- BFalsch
34An organization attempts to succeed by distinguishing its products from those of the
competition. What type of strategy is this?- Aunrelated diversification strategy
- Bconcentration on a single business strategy
- Clow-cost strategy
- Drelated diversification strategy
- Efocused differentiation strategy
35SWOT is a part of:
- Anone of the above
- Ball of the above
- Cbusiness-level strategy
- Dfunctional-level strategy
- Ecorporate-level strategy
36The first step in defining an organization's mission is to define its business.
- ARichtig
- BFalsch
37The fewer the inputs required to produce a given output, the lower is the efficiency and the higher the cost of outputs.
- ARichtig
- BFalsch
38__________ means producing goods and services with superior design, features, reliability, and after-sales support.
- Aefficiency
- Bresponsiveness
- Cquality
- Dflexibility
- Einnovation
39The ___________ function can create a perception of superior value by solving customer problems and supporting customers after they have purchased the product.
- Aproduction
- Binformation systems
- Cmaterials management
- Dservice
- Emarketing
40Firestone Tire and Rubber Company purchases rubber plantations in Africa so that it will have a source of supply for its tire manufacturing plants in Akron, Ohio. This is an example of:
- Aforward vertical integration
- Ba global strategy
- Ca focused differentiation strategy
- Da multidomestic strategy
- Ebackward vertical integration
41Two divisions of a company decide to use the same distribution channels for their products to reduce the overlap of their marketing efforts. This is an example of:
- Aa differentiation strategy
- Bsynergy
- Ca low-cost strategy
- Ddiversification
- Ea focused-differentiation strategy
42Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example of:
- Aa differentiation strategy
- Ba low-cost strategy
- Ca focused-differentiation strategy
- Da diversification strategy
- Esynergy
43The company that customizes every product to the unique demands of individual customers is likely to see its cost structure:
- Aall of the above
- Bbecome obsolete
- Cbecome lowers as demand increases rapidly
- Drise as unit revenues rise
44SWOT analysis is the last step in the strategy formulation process.
- ARichtig
- BFalsch
45Which of the following is NOT a reason to try to boost product quality?
- ATo charge a higher price
- BAll of these are reasons
- CTo provide a higher quality product, for the same price, as the competition
- DTo become more responsive to customers
- ETo increase efficiency
46Organizational plans that cover a timespan of one to five years are typically referred to as _____________ plans.
- Ashort-term plans
- Bcorporate-term plans
- Cintermediate-term plans
- Dlong-term plans
- Edivision-term plans
47Differentiation raises costs.
- ARichtig
- BFalsch
48A functional-level plan spells out the goals of the __________ that are intended to assist the organization to achieve its __________ goals.
- Adepartment;corporate
- Bnone of the above
- Cdivision;corporate
- Dbusiness;divisional
- Edivision;business
49A business plan that is updated every year depending on the changes in the organization and in the external environment that have taken place in the previous year is known as a rolling plan.
- ARichtig
- BFalsch
50IBM has a written set of guidelines for its managers in terms of behavior that IBM considers to be either ethical or unethical. This set of written guidelines is called:
- Arules
- Ba single-use plan
- Cpolicy
- Da standard operating procedure
- Ea mission statement
51Which type of organizational strategy states the industries and markets in which the organization intends to compete?
- Abusiness-level strategy
- Bdivisional-level strategy
- Cfunctional-level strategy
- Ddepartmental-level strategy
- Ecorporate-level strategy
52The cluster of decisions that managers make to assist the organization to achieve its goals is known as:
- ASWOT analysis
- Bstrategy
- Crelated diversification
- Ddiversification
- Escenario planning
53Which level of management of a large organization contains the organization's marketing department, R&D department, and human resources department?
- Amultidomestic
- Bdivisional
- Cscenario
- Dfirst-line
- Evertical
54Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains. This is an example of:
- Aa diversification strategy
- Ba focused-differentiation strategy
- Csynergy
- Dan unrelated diversification strategy
- Ea differentiation strategy
55The corporate-level plan of an organization contains the decisions that are related to the organization's mission, goals, strategy, and structure.
- ARichtig
- BFalsch
56Planning is a goal-making but not a strategy-making process.
- ARichtig
- BFalsch
57Wal-Mart, the US retailing giant, has created the most efficient ________________ function in the retail industry by tightly controlling the flow of goods from its suppliers through its stores into the hands of customers.
- Amarketing
- Bproduction
- Cservice
- Dinformation systems
- Ematerials management
58When Gallo (wine producer) purchased a company that makes wine bottles, it was involved in:
- Aforward vertical integration
- Bhorizontal integration
- Cstrategic alliance
- Dbackward vertical integration
- Eupward integration
59Most customers prefer products with few features to products with many features.
- ARichtig
- BFalsch
60If Organization A is able to provide, for the same price, a product of higher quality than Organization B's product, Organization A is serving its customers better, but it is not being more responsive.
- ARichtig
- BFalsch
61What type of strategy specifies the activities of managers at the departmental level of the organization?
- Abusiness-level strategy
- Btop-level strategy
- Cdivisional-level strategy
- Dcorporate-level strategy
- Efunctional-level strategy
62When Matsushita sells its TVs and VCRs using the same basic marketing approach in various countries, this is an example of:
- Aa focused low-cost strategy
- Ba multidomestic strategy
- Ca global strategy
- Dvertical integration
- Ea differentiation strategy
63In the typical organization, top managers are primarily responsible for planning that takes place at the business level of the organization.
- ARichtig
- BFalsch
64An organization's strategy is an outcome of its planning processes.
- ARichtig
- BFalsch
65Which type of plan details the goals, strategy, and structure of a division within an organization?
- Adepartmental-level plan
- Bnone of the above
- Ccorporate-level plan
- Dbusiness-level plan
- Efunctional-level plan
66Southwest's low-cost operating system focuses only on improving the maintenance of aircraft.
- ARichtig
- BFalsch
67Managers at ABC, Inc. analyze the current situation of their organization and then develop plans to help their organization to accomplish its mission and achieve its goals. This is known as:
- Astrategy formulation
- BSWOT analysis
- Cdiversification
- Dsynergy planning
- Efunctional planning
68When General Electric Company expanded its operations by acquiring NBC television, this was an example of which type of strategy?
- Alow-cost strategy
- Bvertical integration
- Cconcentration on a single business strategy
- Ddiversification
- Einternational expansion
69Organizational plans that cover a time-span of up to one year are referred to as __________ plans.
- Adivision-term plans
- Blong-term plans
- Ccorporate-term plans
- Dintermediate-term plans
- Eshort-term plans
70Through brand positioning and advertising, the __________ function can increase the value that customers perceive to be contained in a company's product.
- Aproduction
- Bmaterials management
- Cmarketing
- Dservice
- Einformation systems
71In managing the value chain to add value, functional managers need to find ways to attain superior quality, efficiency, innovation, and responsiveness to customers.
- ARichtig
- BFalsch
72The production function of a company can perform its activities in a way that is consistent with high product quality, which leads to _____________ and _____________.
- ADisgruntled employees; better sales
- BProduct differentiation; higher costs
- CProduct differentiation; lower costs
- DInconsistencies; higher costs
- EHappy employees; more mistakes
73According to Michael Porter's theory, it is possible for managers to pursue both a low-cost strategy and a differentiation strategy at the same time.
- ARichtig
- BFalsch
74With a multidomestic strategy, managers decide to sell the same product with the same marketing approach in all of the countries in which the product is sold.
- ARichtig
- BFalsch
75When managers focus on being ___________ to their customers, and not just on producing or providing a product, they see new ways to reduce costs and increase quality.
- Afriendly
- Bhonest
- Cethical
- Defficient
- Eresponsive
76Which plan of the organization contains top management's decisions about the organization's mission, goals, strategy, and structure?
- Afunctional-level plan
- Bdepartmental-level plan
- Cbusiness-level plan
- Dcorporate-level plan
- Edivisional-level plan
77When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business, this was an example of which type of strategy?
- Avertical integration
- Bdiversification
- Clow-cost strategy
- Dinternational expansion
- Econcentration on a single business
78The last step in a SWOT analysis is to identify the organization's internal strengths and internal weaknesses.
- ARichtig
- BFalsch
79The term “value chain” refers to the idea that a company is a chain of functional activities that transforms inputs into an output of goods or services that customers value.
- ARichtig
- BFalsch
80Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.
- ARichtig
- BFalsch
81The management of the value-chain activities that bring new products or services to market is called ________________.
- Aproduct development
- BJIT
- Cproduct innovation
- DCRM
- ETQM
82Firestone Tire and Rubber Company set up a chain of Firestone retail stores to sell its tires to American consumers. This is an example of:
- Aforward vertical integration
- Ba focused-differentiation strategy
- Ca global strategy
- Da multidomestic strategy
- Ebackward vertical integration
Informationen
- Beschreibung
- Es un simulacro de examen
- Autor
- Julio Díaz
- Sprache
- Español
- Aufrufe
- 139
- Schlagwörter
- Bewertung
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