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Marketo Certified Associate Exam Study Questions

Michael Bleb 108 Fragen

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  1. 1Marketing Automation Technology
    1. AAutomatically designs and sends emails
    2. BAutomatically creates web pages based on copy and images in a database.
    3. CStreamlines, automates, and measures marketing tasks and workflows
    4. DGenerates reports on manual transactions
  2. 2Which of the following are ways you can use marketing automation software?
    Select all that apply.
    1. ACreate print collateral
    2. BBuild alignment with Sales
    3. CProve ROI on marketing initiatives
    4. DNuture relationships with prospects
  3. 3Marketo's nurture programs:
    1. AEnsure that the all audience members see the same content every time communications are sent out.
    2. BUse social marketing to find new customers and engage existing customers.
    3. CTrack activities across marketing channels to show prospects personalized ads
    4. DAdjust as people interact with them to guide leads through their buyer journey
  4. 4The process of collecting, qualifying, and interacting with people throughout the buying process is known as:
    1. ALead nurturing
    2. BSocial marketing
    3. CMarketing automation
    4. DCross-channel marketing
  5. 5Marketo's engagement hub allows you to capture what you learn about your customers from:

    Select all that apply.
    1. AFile downloads
    2. BAd clicks
    3. CWeb page visits
    4. DEmail opens and clicks
  6. 6Which of these are included in Marketo's automation solution?

    Select all that apply.


    1. AAnalytics engine
    2. BAutomation engine
    3. CPricing engine
    4. DEngagement hub
  7. 7Which of the following are reasons for developing goals and strategies for Marketo?

    Select all that apply
    1. AIt helps you target your products and services to the people who are most likely to buy.
    2. BTo help you define your vision, mission, goals, and outline a plan of action to achieve them.
    3. CSo you can build a strong reputation for your products.
    4. DTo create powerful ideas to raise awareness and sell your products.
  8. 8When creating your marketing strategy, what are some important factors to consider?

    Select all that apply
    1. AWhere you promote your product.
    2. BWhat you are promoting.
    3. CHow you're promoting your product.
    4. DWho you're promoting to.
  9. 9Of the answers below, which is an example of a marketing goal?

    Select one
    1. AIncrease revenue.
    2. BIncrease awareness of your product by means of advertisements on TV, radio stations, newspapers, or blogs
    3. CUse Twitter and Facebook to reach a wider audience.
    4. DOffer free content in exchange for email addresses to generate leads
  10. 10What are the three main types of KPIs?

    Select one
    1. AEmail, landing page, and forms
    2. BTactical, strategic, and operational
    3. CAcquisition, influence, and revenue
    4. DPipeline, revenue, funnel velocity

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Beschreibung
CME Marketo Quiz am Marketo Certified Associate Exam Study Questions, erstellt von Michael Bleb am 21/09/2021.
Sprache
English
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235
Schlagwörter
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