Email Deliverability Quiz

Gabby Owens
Quiz by Gabby Owens, updated more than 1 year ago
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Marketo Training Quizzes Quiz on Email Deliverability Quiz, created by Gabby Owens on 07/27/2018.
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Resource summary

Question 1

Question
In Marketo, bounced emails are logged as __________.
Answer
  • Sent
  • Delivered
  • Hard Bounce
  • Soft Bounce
  • Clicked

Question 2

Question
Which type of email bounce describes emails that bounce due to non-existent inboxes?
Answer
  • Hard Bounce
  • Soft Bounce

Question 3

Question
What is the name of Emailable Smart List that should be used in Marketo?
Answer
  • Regional Marketing Emailable - FINAL
  • Emailable Smart List
  • Optimized List - FINAL
  • Emailable List - FINAL

Question 4

Question
What is the name of Optimized Smart List that should be used in Marketo?
Answer
  • Optimized List - FINAL
  • FINAL Optimized Smart List
  • Optimized List - Regional Marketing
  • Optimized Smart List

Question 5

Question
What term defines the total number of clicks (per subscriber) divided by the total number of opens?
Answer
  • Optimized Rate
  • Click Rate
  • Clicks
  • Click to Open Rate
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