10867421
Beschreibung
Quiz von Dean Audicho, aktualisiert more than 1 year ago
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Erstellt von Dean Audicho
vor mehr als 6 Jahre
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Frage 1
Frage
Broadcast media includes;
Antworten
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TV
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Internet
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Newspaper
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Radio
Frage 2
Frage
Print media includes;
Antworten
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TV
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Newspaper
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Internet
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Magazines
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Radio
Frage 3
Frage
The similarities between radio and TV include;
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Are time oriented media
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Are sold in time segments
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Have some network affiliates
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Have some independents
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Use the public airway
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Are regulated
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Are externally paced media
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Are passive, low-involvement
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Both are internet based
Frage 4
Frage
'Time-shifting' is when someone records live TV and watches it at a later time
Antworten
- True
- False
Frage 5
Frage
Advertising is any [blank_start]paid[blank_end] form of non-personal communication about an organisation, product, service or idea by identified sponsor
Antworten
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paid
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non-paid
Frage 6
Frage
Benefits of using TV to advertise include;
Antworten
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facilitates creativity and impact
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people are more likely to buy something that has been advertised on TV
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Improves coverage and cost effectiveness
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promotes captivity and attention
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Increases Selectivity and flexibility
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