What are the 4 stages of the product life cycle?

introduction, growth, maturity, decline

growth, maturity, introduction, decline

maturity, introduction, growth, decline

introduction, maturity, growth, decline

Which of the following is NOT an extension strategy?

Improved version of the original product

Price reductions *discount on your next purchase*

price increases, demand decreases.

price increases, demand increases.

price decreases, demand decreases.

Quiz

Harriet Glover 10 Fragen 3,0 (2 Bewertungen)

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1What does the first A stand for in AIDA?
1. AAttention
2. BAdvertisement
3. CAction
4. Dappeal
2What are the 4 stages of the product life cycle?
1. Agrowth, maturity, introduction, decline
2. Bmaturity, introduction, growth, decline
3. Cintroduction, growth, maturity, decline
4. Dintroduction, maturity, growth, decline
3Tick the correct box for the quantitative method of market research.
1. Aquestionnaires
2. Binterviews
3. Cexperiments
4. Dobservations
4What does the S stand for in SWOT?
1. Asaturated
2. Bstrengths
3. Csegment
4. Dsocio
5which of the following is a need?
1. AThe new iPhone
2. BSnickers chocolate bar
3. CWater
4. DLipstick by mac
6Which of the following is NOT an extension strategy?
1. ANew advertising campaign
2. BNew overseas market
3. CImproved version of the original product
4. DQuestionnaires
7What does NOT create brand loyalty?
1. Aloyalty cards
2. Bafter-sales service
3. CPrice reductions *discount on your next purchase*
4. DFree samples
8How do you calculate profit?
1. Asales revenue + cost
2. Bsales revenue - cost
3. Ccost - sales revenue
4. Dsales revenue / cost
9What is an example of elastic demand?
1. Aprice increases, demand decreases.
2. Bprice increases, demand increases.
3. Cprice decreases, demand decreases.
10Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?
1. AInform
2. BImprove company image
3. CIntroduce
4. Dcompete

Beschreibung: Quiz am Business Studies: Marketing , erstellt von Harriet Glover am 16/10/2014.
GoConqr-Rezension: Great quiz looking at business studies and marketing techniques used including aim of advertising and questions around that
Autor: Harriet Glover
Sprache: English
Aufrufe: 576
Schlagwörter: buisness studies marketing igcse gcse business swot aida primary research aim of advertisment aim of advertising advertising use descriptive tags to organise your content
Bewertung: 3,0 von 5 · 2 Bewertungen
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