SESSION 1 - CUSTOMER JOURNEY

1. 1What is the customer journey?

   1. AAwareness, Purchase, Evaluation, Repurchase, Usage, Advocacy
   2. BUsage, Awareness, Purchase, Evaluation, Advocacy, Repurchase
   3. CAdvocacy, Awareness, Repurchase, Usage, Evaluation, Purchase
   4. DAwareness, Evaluation, Purchase, Usage, Repurchase, Advocacy
2. 2Where is the first moment of truth?

   1. AEvaluation
   2. BAwareness
   3. CPurchase
   4. DRepurchase
3. 3Where is the ZMot?

   1. AAwareness
   2. BEvaluation
   3. CPurchase
   4. DRepurchase
4. 4Where do you create an opinion about the product and is the Second Moment of Truth?

   1. AUsage
   2. BPurchase
   3. CEvaluation
   4. DRepurchase
5. 5What part of the customer journey is the loyalty loop in?

   1. AAdvocacy
   2. BUsage
   3. CPurchase
   4. DRepurchase
6. 6What is different between the Traditional Customer Journey and the Adapted Traditional Customer Journey?

   1. AStimulus
   2. B1st Moment of Truth
   3. CZMot
   4. D2nd Moment of Truth
7. 7What is used in the Awareness phase?

   1. Apull marketing such as content marketing, SEO, SEM, Viral & Influencer Marketing
   2. BCRO (Conversion Rate Optimization)
   3. CIn-Store Technology
   4. DPush marketing/ outbound marketing such as tv, billboards, Direct Mail, Radio, etc.
8. 8User experience is part of which phase of the journey?

   1. AEvaluation
   2. BUsage
   3. CRepurchase
   4. DPurchase
9. 9Push mobile, tailored content, newsletters, social and community management are part of which phase?

   1. AAwareness
   2. BRepurchase
   3. CAdvocacy
   4. DEvaluation
10. 10Is the following statement true?: "Omnichannel clients have a higher customer lifetime value"

    1. AYes
    2. BNo

Beschreibung

Publicidad y Comunicación Quiz am SESSION 1 - CUSTOMER JOURNEY, erstellt von Rebecca Campagna am 20/04/2020.

Autor

Rebecca Campagna

Sprache

English

Aufrufe

2

Schlagwörter

publicidad y comunicación

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