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Frage 1
Frage
In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?
Antworten
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Number of "likes"
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Sales
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Number of "shares"
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User engagement
Frage 2
Frage
How much revenue did Facebook generate in 2013?
Antworten
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$1.5 billion
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$7.9 billion
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$79 billion
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Facebook did not generate any revenue in 2013
Frage 3
Frage
How much profit did Facebook make in 2013?
Antworten
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$7.9 billion
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$0
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$1.5 billion
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$13 billion
Frage 4
Frage
Which of the following consumer behaviors are tracked for creating a purchasing history profile?
Antworten
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Online shopping carts
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Store checkout scanners
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Loyalty cards
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All of the above
Frage 5
Frage
How long has Facebook been selling ads?
Antworten
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Three years
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Five years
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Ten years
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They don't sell ads
Frage 6
Frage
Facebook has how many users worldwide?
Antworten
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1.3 million
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13 million
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1.3 billion
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13 billion
Frage 7
Frage
How many American women over the age of 45 are on Facebook?
Antworten
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320,000
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3.2 million
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32 million
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32 billion
Frage 8
Frage
Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?
Antworten
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Three times
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Four times
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Five times
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Six times
Frage 9
Frage
How many advertisers does Facebook currently have?
Antworten
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One and a half million
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Ten million
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Ten thousand
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Five hundred
Frage 10
Frage
Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.
Antworten
- True
- False
Frage 11
Frage
Facebook accounts for how much of the total amount of time Americans spend online?
Antworten
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One in every six minutes
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Three of every six minutes
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Four of every six minutes
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Five of every six minutes
Frage 12
Frage
Of Facebook;s current advertisers, most of them are:
Antworten
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Large corporate advertisers
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Family-owned businesses
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Small advertisers
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Medium-sized advertisers
Frage 13
Frage
Facebook accounts for how much of the total amount time Americans spend on mobile?
Antworten
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One of every two minutes
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One of every five minutes
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Two of every five minutes
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Four of every five minutes
Frage 14
Frage
How much money do advertisers spend on television per year?
Antworten
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20 million
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200 million
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20 billion
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200 billion
Frage 15
Frage
What is the ratio of cost (of an ad campaign, for instance) to profit?
Antworten
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RSS (Really Simple Syndication)
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(ROI) Return on Investment
Frage 16
Frage
What is a tool that allows you to receive a specific feed of information without going to that web page?
Antworten
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RSS (Really Simple Syndication)
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SMS (Short Messaging Service)
Frage 17
Frage
What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?
Antworten
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SEO (Search Engine Optimization)
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ORM (Online Reputation Management)
Frage 18
Frage
What is the service that allows electronic messages to be sent on a cellular network?
Antworten
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ROI (Return on Investment)
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SMS (Short Messaging Service)
Frage 19
Frage
What is the term for understanding and influencing of the perception of an entity online?
Antworten
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ORM (Online Reputation Management)
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RSS (Really Simple Syndication)
Frage 20
Frage
Which of the following is NOT a SMART objective?
Antworten
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Attainable
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Specific
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Targeted
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Realistic
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Time bound
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Measurable
Frage 21
Frage
Nike's digital marketing strategy led to growth in membership, but not in share prices.
Antworten
- True
- False
Frage 22
Frage
Nike's digital marketing strategy led to growth in membership but not in share prices.
Antworten
- True
- False
Frage 23
Frage
Which of the following might serve as KPIs?
Antworten
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An increase in campaign-related "shares" or "comments" on Facebook
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A high rate of return on customer satisfaction surveys
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A decrease in revenue
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An increase in sales
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All of the above
Frage 24
Frage
Nike's digital marketing strategy led to an expansion of their products
Antworten
- True
- False
Frage 25
Frage
Which of the following represents SWOT?
Antworten
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Strengths, Weaknesses, Opponents, Threats
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Strategies, Weaknesses, Opportunities, Threats
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Strengths, Weaknesses, Opportunities, Threats
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Strengths, Weaknesses, Opportunities, Tactics
Frage 26
Frage
Which of the below links does NOT have a "friendly" URL?
Antworten
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Nike Football: http://vine.co./nikefootball
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Nike: https://vine.co/u/9347324974872
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Nike: https://twitter.com/nike
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They all have friendly URLs
Frage 27
Frage
Which of the following is not one of the "five Ps" of marketing?
Antworten
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Products
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Price
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Proficiency
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Placement
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Promotion
Frage 28
Frage
Search engines such as Google are capable of reading images, audio and videos just as easily as text.
Antworten
- True
- False
Frage 29
Frage
When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text
Antworten
- True
- False
Frage 30
Frage
Which of the below constitutes a Call to Action, or CTA?
Antworten
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Sign up for our newsletter
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Take advantage of our sale
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Enter our sweepstakes
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Post a photo and instagram
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All of the above
Frage 31
Frage
The keywords added to a blog post's meta data are called
Antworten
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Widgets
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Tags
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Categories
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RSS
Frage 32
Frage
HTML tags and hashtags are the same thing
Antworten
- True
- False
Frage 33
Frage
Chipotle says its videos are about "values integration." What values are they specifically espousing?
Antworten
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Fair employment practices
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Buying local
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Vegetarianism
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Sustainable farming practices
Frage 34
Frage
Which of the following factors play a dominant role in the search algorithm for videos?
Antworten
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Video views
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Age of video
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Shares
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Subscribers
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All of the above
Frage 35
Frage
All the reports written about the Chipotle video in the news media could be considered:
Antworten
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Traditional advertising
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Paid media
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Movie reviews
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Earned media
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A product pitch
Frage 36
Frage
Enabling sharing is a great way to increase video views, but it won't help with search results
Antworten
- True
- False
Frage 37
Frage
Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results
Antworten
- True
- False
Frage 38
Frage
Multiple video views can come from one user
Antworten
- True
- False
Frage 39
Frage
Press coverage for "The Scarecrow" netted how many impressions?
Antworten
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12,000
-
31,000
-
11 million
-
126 million
-
500 million
Frage 40
Frage
The length of your video channel's playlist does not have any impact on a particular video's search engine results
Antworten
- True
- False
Frage 41
Frage
Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to
Antworten
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Address a current or currently trending topic
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Make it enticing
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Make it remarkable
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Make it shareable
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Make it short
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Make it unique
Frage 42
Frage
Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)
Antworten
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Tags
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Playlist additions
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Inbound links
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Share buttons
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Embeds
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Titles
Frage 43
Frage
If a video is outdated, it is still just as easily found through a search engine
Antworten
- True
- False
Frage 44
Frage
Chipotle integrated what other marketing products with their animated videos?
Antworten
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sustainable agriculture information app
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a comedy series that aired on Fox TV
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Burritos
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iTunes video game app
Frage 45
Frage
Chipotle's message is meant to distance the company from whom?
Antworten
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Chick-Fil-A
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Taco Bell
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McDonald's
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Starbuck's
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Panera
Frage 46
Frage
Where did Chipotle's short animated film "Back to the Start" first appear?
Antworten
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on TV during the superbowl
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on tv during the academy awards
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on Youtube
Frage 47
Frage
Search advertising on Google is based on the results of auto-complete
Antworten
- True
- False
Frage 48
Frage
Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?
Antworten
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Facebook ads
-
Facebook engagement ads
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Sponsored stories
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Promoted posts
Frage 49
Frage
Which of the below is NOT an example of common display advertising types online?
Antworten
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Banner ads
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Pop-up ads
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Wallpaper ads
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Floating ads
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Interactive graphics
Frage 50
Frage
It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.
Antworten
- True
- False
Frage 51
Frage
When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.
Antworten
- True
- False
Frage 52
Frage
Which of the below are critical to keyword placement for search engine optimization?
Antworten
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Title
-
Body content
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In the web address
-
in the meta description
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In the tags
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all of the above
Frage 53
Frage
Email marketing campaigns should always have a strong call to action
Antworten
- True
- False
Frage 54
Frage
With email marketing, it possible to measure how your open rate compares with a competitor's.
Antworten
- True
- False
Frage 55
Frage
Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.
Antworten
- True
- False
Frage 56
Frage
When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.
Antworten
- True
- False
Frage 57
Frage
Email marketing can deliver the best ROI of any digital marketing tactic
Antworten
- True
- False
Frage 58
Frage
A company's "house list" of emails is a database that must be purchased from a third party.
Antworten
- True
- False
Frage 59
Frage
The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.
Antworten
- True
- False
Frage 60
Frage
The subject line of an email marketing campaign must be shorter than 140 characters
Antworten
- True
- False
Frage 61
Frage
It is standard practice to send emails using HTML
Antworten
- True
- False
Frage 62
Frage
When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.
Antworten
- True
- False
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