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Quiz von matthewhart123, aktualisiert more than 1 year ago
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Erstellt von matthewhart123
vor fast 9 Jahre
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Frage 1
Frage
The internet has changed public relations in what way?
Antworten
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PR practitioners can put new on the Website for reporters to access anytime
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Blogs provide an opportunity to communicate with publics and find target audience
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Podcasting allows organizations to provide audio and video to the general public without the new media
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All of these
Frage 2
Frage
YouTube, Flickr and Facebook are examples of what kind of collaborative media?
Antworten
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Social
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Interactive
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Sharing
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New
Frage 3
Frage
The definition of community relations as a public relations function includes
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The goal of benefiting the organization only
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The goals of benefiting the community only
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Unplanned, spontaneous participation with a community
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Participation with a community to maintain and enhance its environment
Frage 4
Frage
Guerrilla tactics are which of the following?
Antworten
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a wartime manoeuvres
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Illegal
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non-traditional communication vehicles
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never successful
Frage 5
Frage
The first task of investor relations is to _______________________
Antworten
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create and maintain investor confidence
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obtain support from SEC members
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file and distribute paperwork to various stock exchanges
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meet with company financial offers to strategize
Frage 6
Frage
Social marketing involves
Antworten
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organizing social events to benefit a non-profit agency
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joining social groups to promote an organization
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working on behalf of a social cause that benefits society as a whole
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marketing an organization to specific social groups.
Frage 7
Frage
As part of its management function, public relations practioners might
Antworten
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develop new products
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layout new sales ads
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determine employee salary ranges
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assist in influencing or changing public policy
Frage 8
Frage
A public is defined as a group of individuals or organisations who
Antworten
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work for the same company
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have a relationship with an organisation
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use the same product
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are boycotting an corporation
Frage 9
Frage
a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue
Antworten
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publics
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problems
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rivals
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competitors
Frage 10
Frage
Public marketing, advertising and marketing are_______________________terms
Antworten
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interchangeable
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distinctly different
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synonymous
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all of the above
Frage 11
Frage
Decision making in an organisation should include PR practitioners because:
Antworten
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they're the only ones who know how to communicate the decisions with appropriate publicises and audiences
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they are in charge of the social responsibility of the organization
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they are at the highest levels of organizational leadership within the organization
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their ineraction with the organizations publics gives them insight into valid issues that may influence their decisions
Frage 12
Frage
Public relations practitioners should be involved in managements decision making ________________.
Antworten
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only during crises
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during the decision making process
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only after decisions have been made
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only if key publics will oppose the decision
Frage 13
Frage
Which of the following is secondary research?
Antworten
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using company or public records and contacts
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reviewing previously published or broadcast information
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using focus groups or surveys
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interviewing company officals
Frage 14
Frage
The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________
Antworten
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advertising
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marketing
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public relations
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all of the above
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none of the above
Frage 15
Frage
The execution phase of the public relations process is known as ______
Antworten
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planning
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propaganda
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evaluation
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research
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communication
Frage 16
Frage
When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________
Antworten
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investor relations
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community relations
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employee relations
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media relations
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consumer relations
Frage 17
Frage
a group that can directly influence your organizations abilities to achieve its goals is known as _______________
Antworten
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a secondary public
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a primary public
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a latent public
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an intervening public
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an aware public
Frage 18
Frage
Most crises are ______
Antworten
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unavoidable
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time consuming
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predictable
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expensive
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disastrous
Frage 19
Frage
A tactic in marketing public relations is
Antworten
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billboards
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advertising
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blogs and interactive websites
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all of the above
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none of the above
Frage 20
Frage
What is lobbying
Antworten
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directly interacting to influence elected officials or government regulators and agents
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protesting in Washington D.C. about a particular course
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the enhancement of communication between investor-owned companies and their shareholders
Frage 21
Frage
What is a focus group?
Antworten
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small groups of a targeted public who are interviewed for research
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a group of people chosen to be finalist for the next reality show
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a group chosen as the 'best of the best'
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a group of people who want to go into public relations
Frage 22
Frage
The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as
Antworten
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viral marketing
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integrated marketing communications
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satellite-delivered media
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video news conference
Frage 23
Frage
Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods , or services by an identified sponsor?
Antworten
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advertising
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public relations
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direct marketing
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sales promotion
Frage 24
Frage
The___________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives
Antworten
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value mix
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integrated dealer mix
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marketing communications mix
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marketing control mix
Frage 25
Frage
Two major factors are changing the face of today's communications. One of these factors is the fact that
Antworten
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costs of promotion are rising
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mass markets are fragmented and marketers are shifting away from mass marketing
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global communications are not growing rapidly enough
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marcom managers have achieved more power and control
Frage 26
Frage
____________ combine (s) sights, sound, and motion: appeals to the senses: and has a low cost per exposure as advantages
Antworten
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Newspapers
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Television
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Direct mail
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Radio
Frage 27
Frage
Factors leading to the need to manage crises well include all the following EXCEPT
Antworten
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Round- the- clock cable news coverage
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Tabloid journalism techniques used by various media outlets
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Insensitivity of those not affected by the immediate crisis
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Increase numbers and depth of crises affecting society
Frage 28
Frage
Elements of 'issues management' include all the following EXCEPT:
Antworten
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Anticipated issues that are year or more away
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Impact of external factors
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Impact of internal factors
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Bottom-line orientation
Frage 29
Frage
For a public relations function to gain acceptance for issues management, the must have approved from
Antworten
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The director of human resources
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Top management, particularly the CEO
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The marketing director
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The security director
Frage 30
Frage
For risk communication to be effective, public relations people need to:
Antworten
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encourage management to be part of the communications loop
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anticipate the needs of media by approaching them with solid information before they approach you
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take the matter seriously
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ensure the organizations deed match the words
Frage 31
Frage
You can expect to sense or see all the following when a crisis strikes EXCEPT:
Antworten
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The element of surprise
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Events escalate
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Truly helpful politicians and observers
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siege mentality
Frage 32
Frage
'Transparency' a term business people are prone to use as result of the fallout from many unethical business dealings in the early 21st century, refers to:
Antworten
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Organizations, particularly their management, increasing their efforts to be more open to their various constituencies
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making accounting procedure even more understandable to the SEC
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CEOs committing to share profits with employees and shareowners
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Renewed efforts to publish corporate codes of ethics
Frage 33
Frage
Corporate social responsibility boils down to;
Antworten
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providing safe products that perform well and do not harm the environment
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providing employees a safe, healthy work environment
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Avoiding discrimination in hiring, promoting and retaining the best people for your organization
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All of the above
Frage 34
Frage
Most publc relation analysis takes the informal form called:
Antworten
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Primary research
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Objective research
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Abstract research
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Secondary research
Frage 35
Frage
'Public relations' can be defined as
Antworten
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A collection of techniques for persuading people to buy products they don't need.
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a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy
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Planned are continuous communication to provide information about an organisation, issue or product to the public
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Planned and continuous communication to obscure the inadequacies of an organization or product
Frage 36
Frage
Public relations professionals often deal with earth internal or external communications. Which of the following best describes those two types of communications?
Antworten
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Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company
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Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.
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Internal communications always are carious out by e-mail, and external communications always are carried out through the mass media
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Internal communications keep company employees informed about the company, and external communications deal with investors, client, customers or contributors
Frage 37
Frage
Effective public relations practitioners first
Antworten
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send as many press releases as possible to as many people
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determine which media outlines best serve their purposes
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ask editors to promise to use their press release
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find out which media have been most friendly to their client in the past
Frage 38
Frage
Which of the following is Not among the reasons often cited by journalists for rejecting news
Antworten
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news organisations move slowly and need plenty of time to rewrite the release
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a release received close to a deadline is likely to be thrown away
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a release received close to a deadline leaves news organisations with too little time to plan press coverage
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a release received too close to a deadline is less likely to be published.
Frage 39
Frage
If a news release contains a statements such as ' parents are worried about the amount of violence in our society' that release is of questionable news value because it is
Antworten
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probably one- side story
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stating the obvious
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full of puffery
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reporting a contrived event
Frage 40
Frage
Public relations is defined as __________ with an organization
Antworten
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media- communication function
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consumer-community function
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leadership - management function
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management-media function
Frage 41
Frage
Public relations practitioners develop, execute and evaluate organizational programmes that promote the exchange of influences and understanding_____________________
Antworten
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among an organisation constituent parts and publics
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so that hostile publics can be silenced
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in a attempt to make sure organizational secrets are not leaked
Frage 42
Frage
Which of the following is NOT among the reasons of often cited by journalists for rejecting news releases?
Antworten
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They are not newsworthy
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They are too well written
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They are sent to the wrong person
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They fail to include important informatio
Frage 43
Frage
Newspapers, television and radio stations are examples of what kind of media?
Antworten
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Social
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Interactive
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Controlled
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Uncontrolled
Frage 44
Frage
When selecting a company spokesperson, what matters most is that a person's ability to add ............ to the brand?
Antworten
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Value
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Credibility
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Trust
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Integrity
Frage 45
Frage
Public relations professionals interact with which groups?
Antworten
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Employees
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Stockholders
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Customers
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All of these are correct
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