Quiz
MKTG1501 Quiz
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Fragen in diesem Quiz (23)
1The Selling Concept focusses on existing products and heavy selling
- ARichtig
- BFalsch
2Market-Oriented Culture is represented by:
- AOverall Cost
- BUnderstanding of Consumers
- CMass Marketing
- DAwareness & Knowledge of Competitors
3Which one of the following is NOT one of Porters Five Forces
- AThreat of new entrants
- BThreat of substitute products or services
- CBargaining power of consumers
- DRisk of plagiarism
- EBargaining power of suppliers
- FIntensity of competitive rivalry
4Select the Competitive Strategies:
- AOverall cost
- BDifferentiation
- CFocus
- DAll of the above
5There are [blank_start]four[blank_end] competitive positions
- Afive
- Bfour
- Cthree
- Dtwo
6SMART Criteria Consists of:
1. Specific
2. Measurable
3. Achievable
4. Realistic
5. Timely- ARichtig
- BFalsch
7Which one of the following is NOT a stage in market orientation?
- AMass Marketing
- BProduct-Variety Marketing
- CInvestment Marketing
- DTarget Marketing
8Competitive Analysis:
1. Identify all competitors ([blank_start]current[blank_end] & potential)
2. Assess each key competitor
3. Assess each key [blank_start]competitor[blank_end]'s strengths & [blank_start]weaknesses[blank_end]
4. What are they doing to create their success
5. Estimate each competitors [blank_start]strategies[blank_end] and responses under different environmental situations- Acurrent
- Bcompetitor
- Cweaknesses
- Dstrategies
9Are the following the correct publics?
1. Citizen-action
2. Local
3. Finance
4. Media
5. Internal
6. Government
7. General- ARichtig
- BFalsch
10Which of the following is NOT a part of the marketing mix (the 7 P's)?
- AProduct
- BPrice
- CPlace
- DPhysical Evidence
- EPeople
- FPromotions
- GProcess
- HProblem
11Augmented Product: additional customer benefits built around the core and actual product
Core Product: The problem solving product or core benefits that consumers are really buying when they obtain a product
Actual Product: The brand name, activates and processes that combine and deliver the core benefits
Which product is displayed on the outside circle?
- AAugmented Products
- BActual Products
- CCore Products
12Select the examples of convenience goods:
- ABread
- BMilk
- CChocolate
- DBottled Water
13Are the following products 'shopping goods'?
- Computers
- Mobile Phones
- Cars- ARichtig
- BFalsch
14Which one of the following products is NOT an example of an unsought product?
- AToilet Paper
- BLife Insurance
- CFire Hose
- DEarrings
15Intangible goods can be seen and touched. They can be taken home.
- ARichtig
- BFalsch
16Is this question a Dichotomous Question?
- ARichtig
- BFalsch
17Product Life Cycle Strategies
1. Product Development (sales at [blank_start]zero[blank_end], investment costs high, profits negative)
2. Introduction (low sales, negative profits, little competition)
3. [blank_start]Growth[blank_end] (rapidly rising sales, rising profits, growing competition)
4. Maturity (sales [blank_start]peak[blank_end], high profits, [blank_start]competition[blank_end] begins to decline)
5. Decline (declining sales, declining profits, declining competition)
WORDS TO USE: Growth, Competition, Zero, Peak- Azero
- BGrowth
- Ccompetition
- Dpeak
18Which Segment are the following characteristics from?
- age
- education
- religion
- race
- gender- AGeographic
- BPsychological
- CDemographic
- DBehavioural
19The Behavioural Segment consists of:
- Occasions
- User Status
- Loyalty Status (to the brand)- ARichtig
- BFalsch
20Corporate VMV (Vertical Marketing Network):
- ACombines successive stages of production & distribution under single ownership
- BIndependent firms join together through contracts so they can achieve more than they could on their own
- CWhen a company is large & successful and joins with another company significantly smaller than them
21Intensive Distribution gives a limited number of dealers the rights to distribute the product
- ARichtig
- BFalsch
22The [blank_start]Push[blank_end] Marketing Strategy involves forcing the customer to see the product, making sure they know what's on offer.
- APush
- BPull
23The [blank_start]Pull[blank_end] Marketing Strategy encourages customers to come to you using advertising.
- APush
- BPull
Informationen
- Beschreibung
- MKTG1501 Study Quiz
- Autor
- Emily Samuels
- Sprache
- English
- Aufrufe
- 189
- Schlagwörter
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