Test
MKTG1501 Quiz
Este test tiene tipos de pregunta que se abren en el reproductor de siempre.
Preguntas del test (23)
1The Selling Concept focusses on existing products and heavy selling
- AVerdadero
- BFalso
2Market-Oriented Culture is represented by:
- AOverall Cost
- BUnderstanding of Consumers
- CMass Marketing
- DAwareness & Knowledge of Competitors
3Which one of the following is NOT one of Porters Five Forces
- AThreat of new entrants
- BThreat of substitute products or services
- CBargaining power of consumers
- DRisk of plagiarism
- EBargaining power of suppliers
- FIntensity of competitive rivalry
4Select the Competitive Strategies:
- AOverall cost
- BDifferentiation
- CFocus
- DAll of the above
5There are [blank_start]four[blank_end] competitive positions
- Afive
- Bfour
- Cthree
- Dtwo
6SMART Criteria Consists of:
1. Specific
2. Measurable
3. Achievable
4. Realistic
5. Timely- AVerdadero
- BFalso
7Which one of the following is NOT a stage in market orientation?
- AMass Marketing
- BProduct-Variety Marketing
- CInvestment Marketing
- DTarget Marketing
8Competitive Analysis:
1. Identify all competitors ([blank_start]current[blank_end] & potential)
2. Assess each key competitor
3. Assess each key [blank_start]competitor[blank_end]'s strengths & [blank_start]weaknesses[blank_end]
4. What are they doing to create their success
5. Estimate each competitors [blank_start]strategies[blank_end] and responses under different environmental situations- Acurrent
- Bcompetitor
- Cweaknesses
- Dstrategies
9Are the following the correct publics?
1. Citizen-action
2. Local
3. Finance
4. Media
5. Internal
6. Government
7. General- AVerdadero
- BFalso
10Which of the following is NOT a part of the marketing mix (the 7 P's)?
- AProduct
- BPrice
- CPlace
- DPhysical Evidence
- EPeople
- FPromotions
- GProcess
- HProblem
11Augmented Product: additional customer benefits built around the core and actual product
Core Product: The problem solving product or core benefits that consumers are really buying when they obtain a product
Actual Product: The brand name, activates and processes that combine and deliver the core benefits
Which product is displayed on the outside circle?
- AAugmented Products
- BActual Products
- CCore Products
12Select the examples of convenience goods:
- ABread
- BMilk
- CChocolate
- DBottled Water
13Are the following products 'shopping goods'?
- Computers
- Mobile Phones
- Cars- AVerdadero
- BFalso
14Which one of the following products is NOT an example of an unsought product?
- AToilet Paper
- BLife Insurance
- CFire Hose
- DEarrings
15Intangible goods can be seen and touched. They can be taken home.
- AVerdadero
- BFalso
16Is this question a Dichotomous Question?
- AVerdadero
- BFalso
17Product Life Cycle Strategies
1. Product Development (sales at [blank_start]zero[blank_end], investment costs high, profits negative)
2. Introduction (low sales, negative profits, little competition)
3. [blank_start]Growth[blank_end] (rapidly rising sales, rising profits, growing competition)
4. Maturity (sales [blank_start]peak[blank_end], high profits, [blank_start]competition[blank_end] begins to decline)
5. Decline (declining sales, declining profits, declining competition)
WORDS TO USE: Growth, Competition, Zero, Peak- Azero
- BGrowth
- Ccompetition
- Dpeak
18Which Segment are the following characteristics from?
- age
- education
- religion
- race
- gender- AGeographic
- BPsychological
- CDemographic
- DBehavioural
19The Behavioural Segment consists of:
- Occasions
- User Status
- Loyalty Status (to the brand)- AVerdadero
- BFalso
20Corporate VMV (Vertical Marketing Network):
- ACombines successive stages of production & distribution under single ownership
- BIndependent firms join together through contracts so they can achieve more than they could on their own
- CWhen a company is large & successful and joins with another company significantly smaller than them
21Intensive Distribution gives a limited number of dealers the rights to distribute the product
- AVerdadero
- BFalso
22The [blank_start]Push[blank_end] Marketing Strategy involves forcing the customer to see the product, making sure they know what's on offer.
- APush
- BPull
23The [blank_start]Pull[blank_end] Marketing Strategy encourages customers to come to you using advertising.
- APush
- BPull
Información
- Descripción
- MKTG1501 Study Quiz
- Autor
- Emily Samuels
- Idioma
- English
- Visitas
- 189
- Etiquetas
- Valoración
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