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Quiz

chapter 9

jbrumski22 10 Fragen

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  1. 1About 80 percent of ads in colonial newspapers concerned land sales, transportation announcements, and ____.

    1. Arestaurants and pubs
    2. Brunaway slaves
    3. Cjob notices
    4. Dpistols and other firearms
    5. Epatent medicines
  2. 2The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to ____
    1. Aa dramatic improvement in quality of materials and manufacturing
    2. Bmanufacturing costs
    3. Cthe cost of raw materials
    4. Dadvertising
    5. Edistribution expenses
  3. 3Hidden or disguised print or visual messages are called ____.
    1. Apublic service announcements
    2. Bsaturation advertising
    3. Cspam
    4. Dslogans
    5. Esubliminal advertising
  4. 4Psychographics involves the study of _____.
    1. ANone of the options is correct.
    2. Bsex
    3. Csocioeconomic class
    4. Dage
    5. Eattitudes, beliefs, interests, and motivations
  5. 5Online advertising has taken the form of ____.
    1. Abanner ads that lead across the top or side of a Web page
    2. Bpop-under ads
    3. C interstitials and flash media
    4. Dpaid search engine advertising
    5. E All of the options are correct.
  6. 6How do advertisers direct targeted ads to specific Web site visitors?
    1. AThey use cookies to watch a user's Web activity.
    2. BThey send surveys in the mail.
    3. CThey ask for permission to use targeted ads.
    4. DThey conduct psychographic surveys by phone.
    5. ENone of the options is correct.
  7. 7What is an example of earned media on the Internet?
    1. AThe money advertisers earn from selling online ads
    2. BA paid advertisement on facebook
    3. CA click-through advertisement
    4. DA Facebook user endorsing a product or company by clicking "Like"
    5. EA blogger who earns pay and gifts for endorsing a product
  8. 8An owner of a discount appliance store who dresses in a goofy costume and yells at the camera is making use of ___.

    1. Athe plain-folks pitch
    2. Bthe hidden fear appeal
    3. Csubliminal advertising
    4. Dovert advertising
    5. Eirritation advertising
  9. 9Historically, one controversial use of the association principle in advertising is ____.
    1. Alarge corporations trying to pretend they are smaller, friendlier companies
    2. Bwomen being portrayed as sex objects to be awarded to men who use a particular product
    3. Ccommercials playing on the insecurities of consumers to make them think a product can reduce anxiety
    4. Dthe use of celebrities to sell products
    5. Ethe placement of brand-name products in televiion programs and movies
  10. 10Which of the following statements about the advertising of prescription drugs is true?
    1. APharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook
    2. BPharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
    3. CPharmaceutical companies are spending billions of dollars to advertise theri prescription drugs to the public.
    4. DThe United States and New Zwealand are the only countries that allow the direct advertisement of prescription drugs to consumers.
    5. EAll of the options are correct.

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Quiz am chapter 9, erstellt von jbrumski22 am 08/05/2014.
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