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Quiz von Rob Winners, aktualisiert more than 1 year ago
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Erstellt von Rob Winners
vor etwa 7 Jahre
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Frage 1
Frage
If you define a Destination Goal for a newsletter sign-up and a user completes the newsletter sign-up in three separate sessions, how many Goal conversions will GA count?
Antworten
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0
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1
-
2
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3
Frage 2
Frage
Sharing a Custom Report will share the data in that report.
Antworten
- True
- False
Frage 3
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Which of these represents the hierarchical stucture of a Google Analytics account?
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View > Account > Property
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Account > Property > View
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Property > Account > View
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Account > View > Property
Frage 4
Frage
"What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?"
Antworten
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Attributuion Modeling
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Channel Groupings
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Multi-Channel Funnels
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Conversion Tracking
Frage 5
Frage
"Which data table display compares report metrics to the website average?"
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Pivot
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Percentage
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Performance
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Comparison
Frage 6
Frage
Which report shows which pages on our site get the most traffic and highest engagement?
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Activite Users report
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Frequency and Recency report
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All Pages report
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Engagement report
Frage 7
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Which of these is NOT possible when you link your AdWords account to Google Analytics?
Antworten
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can I Import Analytics goals and transactions into AdWords as conversions
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Create remarkeing lists in Analytics to use in AdWords campaigns
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Adjust keyword bids inside Google Analytics
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View AdWords click and cost data alongside your site engagement data in Google Analytics
Frage 8
Frage
Custom Dimensions can be used as which of the following?
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Secondary Dimensions Standard reports
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Primary Dimensions n Custom reports
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Secondary dimsions in Custom reports
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all of the above
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i would guess all of aove, checking
Frage 9
Frage
Which campaign is NOT standard in GA?
Antworten
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utm_source
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utm_medium
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utm_content
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utm_adgroup
Frage 10
Frage
"Which of these could NOT be tracked using Goal in Google Analytics?"
Antworten
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Signing up for a newsletter
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Customer's lifetime value
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Making a purchase
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Watching a video
Frage 11
Frage
What is a "secondary dimension" in GA?
Antworten
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A visualization that allows you to understand the impacts of your data.
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An additional dimension you can add to a report for more specific analysis.
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An additional metic you can add to a report for more specific analysis.
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An additional widget you can add to a dashboard for more specific analysis.
Frage 12
Frage
Which of these can you NOT share using the Solutions Gallery?
Antworten
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Custom reports
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goals
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segments
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custom dimensions
Frage 13
Frage
Custom Reports will NOT let you do what?
Antworten
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Create a report with custom metrics
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pair metrics and dimensions of different scopes
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Use multipul dimensions together in the same report
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Use a Custom Dimension as a primary dimension
Frage 14
Frage
Auto-tagging is used to collect data from which kinds of traffic?
Antworten
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AdWords campaign traffic
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Website referral traffic
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social media traffic
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Search endgine traffic other than Google
Frage 15
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Smart Goals are created automatically by Google's machine-learning algorithms.
Antworten
- True
- False
Frage 16
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What are the four scope levels avalible for dimensions and metrics in GA?
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Hit-level, session-level, product-level, or suer-level scope
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Event-level, session-level, transaction-level, or user-level scope
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Event-level, duration-level, transaction-level, or user-level scope
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Location-level, duration-level, product-level, or user-level scope
Frage 17
Frage
What is required for userID tracking users across different devices?
Antworten
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Google Tag Manager
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Sign-in that generates and sets unique IDs
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A new Analytics account for reporting
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All of the above
Frage 18
Frage
To send data from a web-connected device like a point-of-sale system to Google analytics, what would you use?
Antworten
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The Measurement Protocol
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Data Import
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Browser cookies
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The Network Protocol
Frage 19
Frage
"You may apply a new Custom Channel Group retroactively to organize data that has been previously collected."
Antworten
- True
- False
Frage 20
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Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
Antworten
- True
- False
Frage 21
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Which of these are required for Multi-Channel Funnels?
Antworten
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Goals or Ecommerce
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In-page analytics
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Custom Dimensions
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Advertising Features
Frage 22
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Filters may be applied retroactively to any data that has been processed.
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- True
- False
Frage 23
Frage
Which type of Custom Report shows a static sortable table with rows of data?
Antworten
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flat table
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Map Overlay
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Pivot table
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explorer
Frage 24
Frage
What will happen if you install the same default tracking code on pages with different domains?
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Analytics will not associate these user and sessions with any domain
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Anyalytics will associate these user ans sessions with a single domain
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Anaytics will alert you about duplicated data collection
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Analytics will associate these users and sessions with their respective domains
Frage 25
Frage
By default, which of these is NOT considered a "medium" in Google Analytics?
Antworten
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Google
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Organic
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referral
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cpc
Frage 26
Frage
Which of these would prevent data from appearing in a Custom Report?
Antworten
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You've applied too many dimensions to the Custom Report
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You've appled a filter that filters out all of your data
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You haven't shared that Custom report with users in the same view
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You've applied too many metrics to the Custom Report
Frage 27
Frage
Filters let you include, exclude, or modify data you collect in a view.
Antworten
- True
- False
Frage 28
Frage
Which reports require you to activate Advertising Features?
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Real time reports
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geo reports
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cohort Analysis reports
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Demographics and interests reports
Frage 29
Frage
What Scope would you apply for a Custom Dimension that collects data for users who log in to your website?
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User
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Product
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Hit
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Session
Frage 30
Frage
Which of these is NOT a valid metic-dimension combination?
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Session / Source
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Time on Page / Device Type
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Total Events / User Type
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Sessions / bounce rate
Frage 31
Frage
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
Antworten
- True
- False
Frage 32
Frage
Which reports show websites that send traffic to your pages?
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Demographics
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All Traffic
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Geo
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Behavior
Frage 33
Frage
Which kids of hits does Google Analytics track?
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Page-tracking hit
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Event-tracking hit
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Ecommerce tracking hit
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all of the above
Frage 34
Frage
How does Google Analytics credit a channel that contributes to a conversion prior to a tranaction?
Antworten
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last click attribution
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Primary conversion
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assisted conversion
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second-to-last-click attribution
Frage 35
Frage
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Antworten
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Last-click attribution
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Primary conversion
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Assisted conversion
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Second to last click attribution
Frage 36
Frage
Which of these is a scope for Custom Metrics?
Antworten
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Event
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Hit
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User
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Session
Frage 37
Frage
Which of these is NOT a benefit of Remarketing in Google Analytics?
Antworten
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Create remarketing listis without making changes to your existing Analytics snippet
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Create remarketing lists based on custom segments and targets
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Allow customers to reorder an item they have previously purchased
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Show customized ads to customers who have previously visited your site
Frage 38
Frage
What is a "dimension" in Google Analytics?
Antworten
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A report that offers information about your audience.
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An attribute of a data set that can be organiszed for better ananlysis.
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The total amount of revenue a business has made in a given date range.
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A comparison of data between two date ranges.
Frage 39
Frage
Which of the following criteria could NOT be used for a Dynamci Remarketing audience?
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Users who returned an item they purchased
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Users who viewed product detail pages
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Users who viewed your homepage
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users wo viewed a search result page on your website
Frage 40
Frage
What URL tag does AdWords add to the destination URL tag to the destiation URL using autotagging?
Antworten
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utm=
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urlid=
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gclid=
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adid=
Frage 41
Frage
Which report would you use to determine where users start or exit the conversion funnel?
Antworten
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Cohort Analysis report
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Treemaps report
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Goal Flow report
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User Timings report
Frage 42
Frage
When will the Analytics tracking code send a pageview hit to Google Analytics?
Antworten
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Every time a user adds an item to an online shopping cart
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Every time a user loads a webpage with embedded tracking code
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Every time a user searches on a website
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Every time a user clicks a video on a website
Frage 43
Frage
Which of these CANNOT be collected by the default Analytics tracking code?
Antworten
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Browser language setting
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User's favorite website
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Page visits
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Device and operating system
Frage 44
Frage
Which tags does Google Analytics recommend to accurately track campaigns?
Antworten
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Campaign, Content, and Term
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Medium, Source, and Campaign
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Medium, Source, and Content
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Source, content, and Term
Frage 45
Frage
What would you set up to collect how many comments user posted to a webpage on your site?
Antworten
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Custom metric
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Calculated Metric
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Custom channel Groupings
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Custom Dimension
Frage 46
Frage
Which of these criteria CANNOT be used to create a Custom Segment?
Antworten
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Sequences of user actions
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Metrics
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Dimensions
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Ad type
Frage 47
Frage
How would your reduce the time it take to compile reports in Google Analytics?
Antworten
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Remove any Secondary Dimensions you have added to the report
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Choose "Faster response" in the sampling pulldown menu
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Choose "Greater precision" in the sampling pulldown menu
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Remove any filters you have added to the view
Frage 48
Frage
"If a filter excludes data from a view, that data can never be recovered for that view."
Antworten
- True
- False
Frage 49
Frage
Which of these is NOT a benefit of using segments in your data analysis?
Antworten
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You can compare behavior metrics for groups of users like Converters vs non converters
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You can permanetly modify the data in your view
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You can isolate and analyze specific conversion paths using conversion segments
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You can analyze users by single or multi-session conditions
Frage 50
Frage
"If you wanted to track what search terms customers use to find products on your website, what would you set up?"
Antworten
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Site Search
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Search filters
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Enhanced Ecommerce
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Data Import
Frage 51
Frage
Which report helps identify which browsers may have had problems with your website?
Antworten
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The Browser & OS report
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The Source/Medium report
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The Active users report
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New vs returning report
Frage 52
Frage
Which four parameters can you include with an event hit for reporting?
Antworten
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Event, Category, Action, Lable
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Category, Action, Lable, Unique Events
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Category, Action, Lable, Total Events
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Category, Action, Label, Value
Frage 53
Frage
"Which report helps you determine the percent of your site traffic that has visited previously?"
Antworten
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New vs Returning report
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Referrals report
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Sales Performance report
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Frequency & Recency report
Frage 54
Frage
"You can only apply a Custom Dimension to data that was collected after you created the dimension."
Antworten
- True
- False
Frage 55
Frage
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Antworten
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Filter 1: include Brazil or Argentina
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filter 1: include Brazil > Filter 2: include Argentina
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Filter 1: Exclude Peru or Bolivia
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Filter 1: Include Argentina > Filter 2: Include Brazil
Frage 56
Frage
By default, Google Analytics can only collect behavioral data from web-connected systems.
Antworten
- True
- False
Frage 57
Frage
What four types of Goals are available in Google Analytics?
Antworten
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Pageview, Event, Transaction, social
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Destination, Events, Pageview, Social
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Destination, Event, Duration, Pages/Screens per Session
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Location, Event, Time, Users per Session
Frage 58
Frage
What will happen if a user clears the Analytics cookie from their browser?
Antworten
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Analytics will not be able to associate user behavior with past data collected
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Analytics will set a new unique ID the next time a browser loads a tracked page
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Analytics will set a new browser cookie the next time a browser loads a tracked page
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all of the above
Frage 59
Frage
Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
Antworten
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Custom include a filter with field "Campaign Name" and pattern "back to school"
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Custom Search and Replace filter with field "Campaign Name", string "Back to School", and Pattern "include"
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Predefined include filter with "traffic to the hostname" "that are equal to " "back to school"
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Custom Include filter with filed "Page Title" and pattern "back to school"
Frage 60
Frage
Views can include website data from before the view was created.
Antworten
- True
- False
Frage 61
Frage
"By default, which of these traffic source dimensions does GA capture for each user that visits your website?"
Antworten
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Source, Medium, Campaign, and Ad content
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campaign and Ad content
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source and Medium
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Campaign and Medium
Frage 62
Frage
If you want to track users and sessions across multiple domains, what must you set up?
Antworten
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Ad Exchange Linking
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AdWords Linking
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Data IMport
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Cross-domain tracking
Frage 63
Frage
You cannot change the session default session timeout duration in GA.
Antworten
- True
- False
Frage 64
Frage
What is a "metic" in GA?
Antworten
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The numbers in a data set often paired with dimensions
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A dimension that can help you analyze site performance
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A segment of data separated out in a report for comparison
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The dates in your date range
Frage 65
Frage
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a match type of "Begins with", which of the following pages on www.googlemerchandisestores.com will NOT count as a goal.
Antworten
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/ordercomplete/index.html
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/ordercomplete.php
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/order/complete.php
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/ordercomplete/thank_you.html
Frage 66
Frage
Which report shows the percentage of traffic that has visited your site before?
Antworten
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All traffic > Referrals report
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Interests > Affinity categories report
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Behavior > Frequency and Redency report
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Behavior > New vs returning report
Frage 67
Frage
Which of these channels is NOT included in the default Channels report?
Antworten
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Organic Search
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Display
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Device
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Direct
Frage 68
Frage
Which of these user characteristics CANNOT be used to crreate a Custom Segment?
Antworten
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Users that viewed a page on your website and then watched a video
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Users 25 to 34 years of age who have their browser set to Spanish
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Users that engaged in your social media or email campaigns
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Users who have children
Frage 69
Frage
By default, which of these is NOT considered a "source" in Google Analytics?
Antworten
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Email
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Direct
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googlemerchandisestore.com
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Google
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