Quiz
Pass the GA IQ Exam for Certification
Questions in this quiz (120)
1Digital analytics is
- Athe analysis of quantitative data from your business
- Ba process of continual improvement of the online experience
- Cthe analysis of qualitative data from your business
- Dthe analysis of data from your business and the competition
- Eall of these answers are correct
2Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.
“Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.- A(a) numeric, (b) continual change, (c) customers, (d) audience
- B(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
- C(a) numeric, (b) continual improvement, (c) customers, (d) audience
- D(a) quantitative, (b) continual change, (c) customers, (d) outcomes
3What is the first step of analytics planning?
- ADocument your technical infrastructure
- BImplement Google Analytics
- CCreate your implementation plan
- DDefine your overall measurement plan and business objectives
4Which of the following should be the first step to complete during the analytics planning process?
- AImplement Google Analytics
- BCreate your implementation plan
- CDefine your overall measurement plan and business objectives
- DMaintain and refine your plans
- EDocument your technical infrastructure
5It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
- Acollecting user information for sales teams to connect with potential leads
- Bselling products or services
- Cencourage engagement and frequent visitation
- Dall these options are equally relevant as business objectives for content publishers
6The demographics and interest category information in Google Analytics comes from
- Athe DoubleClick third-party cookie
- BGoogle Tag Manager
- Csurvey data filled out by users
- DInformation that you upload from your CRM
- EThe AdWords first-party cookie
7When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
- Awhen encrypted
- Bin custom campaigns only
- Cnever
8A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
- AGoogle Analytics does not keep track of sessions by default
- BThe visitor’s session expires after 5 minutes of inactivity
- CThe visitor’s session expires once the visitor has exited your site
- DThe visitor’s session expires after 30 minutes of inactivity
9Which of the following would you use to set up a custom alert?
- AIntelligence
- BReal-Time
- CConversions
- DContent
10When Google Analytics processes data, one of the main tasks it completes is organizing hits into:
- Ausers and sessions
- Bcohorts and interactions
- Cregistered users and browsers
- Dpurchasers and browsers
11Once your Google Analytics data has been processed, it can not be changed.
- ATrue
- BFalse
12A session in Google Analytics consists of:
- AThe reports generated by users over a specific period of time
- BInteractions or hits from a specific user for all time
- CInteractions or hits from a specific user over a defined period of time
- DA group of users getting together in person to discuss analytics
13By default, an Analytics session ends when inactive for:
- A15 minutes
- B30 minutes
- C45 minutes
- D59 minutes
14You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
- AReal-Time
- BIntelligence
- CAnnotations
- Dsecondary dimensions
15Which of the following would you use to exclude rows with fewer than 10 visits?
- Atable sort
- Bprimary dimension
- Csecondary dimension
- Dtable filter
- Epivot table
16In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?
- AThe games on your site are highly interactive.
- BA typical session on your site involves filling out at least 3 forms.
- CThe default session timeout length is set dynamically by Google Analytics and you cannot change it.
- DThe average length of videos on your site is 35 minutes.
- EThe average article on your site takes 4 minutes to read.
17Which are the four main parts of the Google Analytics platform?
- AConfiguration, Prozessing, Reporting, and Recollection
- BConfiguration, Collection, Progressing, and Reporting
- CCollection, Configuration, Processing, and Reporting
- DCollection, Processing, Continuation, and Reporting
18Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.
- Areporting
- Breplication
- Ccollection
- Dconfiguration
- Ecalculation
- Fanalysis
- Gcertification
- Hprocessing
19Which of the following is a session level interaction?
- AEcommerce transaction
- Bnone of these answers is correct
- Csocial interaction
- Dpageview
- Eevent
20Which of the following are “hit” types tracked by Google Analytics?
- APageviews
- BEvents
- CReservations
- DTransactions
21During data Processing, Google Analytics:
- Atransforms the raw data from Collection using the Configuration settings
- Bcollects the data from Analytics tracking code added to a website, mobile application or other digital environments.
- Clets you access and analyze your data using the Reporting interface
- Dlets you adjust Configuration settings before data is collected
22You can adjust sample size in Google Analytics by
- Aadjusting a control in the reporting interface
- Badjusting the session timeout control
- Cadding a segment to your report
- Dany of these actions will adjust the sample size
23What is the hierarchy of the Google Analytics data model?
- AUser > Session > Interactions
- BSessions > Visitors > Interactions
- CSessions > Users > Interactions
- DInteractions > Users > Sessions
24Which of the following could you use to set targets for your measurement plan? Check all that apply.
- AYour historical site performance
- BThird-party industry benchmark data
- CInternal expectations from your business leadership
- DA random guess
25During aggregation, Google Analytics:
- Aexports the collected data into a Google Spreadsheet
- Borganizes the collected data into pivot tables
- Corganizes the collected data within database tables
- Dsamples the data immediately
26True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.
- ATrue
- BFalse
27Which of the following are configurations that permanently modify your data during the processing stage?
- AChannel Groups
- BContent Groups
- CCustom Reports
- DFilters
- EGoals
- FJavascript Customization
28The process Google Analytics uses to retrieve data from large, complex data sets faster is called:
- Asampling
- Bretrieval
- Cexpediency
- Dconfiguration
29You should add Analytics tracking code to your site___________________
- Abefore documenting your business objectives
- Bafter implementation planning
- Cwhen it’s convenient for your IT team
- Dduring measurement planning
30Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?
- AReal-Time
- BSecondary dimensions
- CAnalytics Intelligence
- DAnnotations
31You should include Google Analytics tracking code on every page of a website you want to track.
- ATrue
- BFalse
32To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.
- ATrue
- BFalse
33Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
- AServer redirects
- BQuery string parameters
- CFlash and AJAX events
- DResponsive web design
- Eall of these answers are correct
34The code snippet for tracking websites with Google Analytics is written in:
- AJava Script
- BAdjax
- CPhython
- DPhp
- EFlash
- FRuby
- GCoco
- HUnix
35Which of the following platforms is Google Analytics capable of tracking? Check all that apply.
- AUser activity on a website
- BUser activity on a mobile website
- CUser activity on a mobile application
- DUser activity on a gaming console
- EUser activity on any digitally connected device
36Which of the following would you use to send data from a website to Google Analytics?
- ACampaign Tracking paramenter
- BJavaScript tracking code
- Cnone of these would be appropriate
- DGoogle Analytics mobile SDK
37Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
- AMeasurement Protocol
- Bany of these would be appropriate
- CCampaign Tracking parameter
- DJavaScript tracking code
- EGoogle Analytics mobile SDK
38"It is recommended that you place the Google Analytics javascript tracking code:"
- Ajust after the opening <head> tag
- Bjust before the closing </head> tag
- Cjust after the opening <footer> tag
- Djust before the closing </footer> tag
39The tracking code in Google Analytics:
- Aconnects data to your specific Google Analytics account
- Bsends data back to your Google Analytics account for reporting
- Ctracks changes in your AdWords account
- Didentifies new and returning users
40In order to distinguish between users on web pages, Google Analytics:
- Auses the IP address of a device that accesses the site
- Buses the city, state and country of a visitor that access the site
- Ccreates anonymous unique identifiers using third-party cookies
- Dcreates anonymous unique identifiers using first-party cookies
41Third-party data may be joined with the Google Analytics data collected via the tracking code.
- ATrue
- BFalse
42How is Google Analytics able to determine if a group of website interactions are all from the same user device?
- ABy detecting what city, operating system and browser the hits come from
- BBy setting a unique ID for the device that is attached to each hit
- CBy grouping together all hits that are collected within a 30 minute time period
- DGoogle Analytics is not able to detect if a group of interactions are from the same user device
43Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.
- ATrue
- BFalse
44The order in which filters appear in your view settings matters.
- ATrue
- BFalse
45Which of the following are possible uses of filters? Select all that apply.
- Areplace complicated page URLs with readable text strings
- Breport on only a subdomain or directory
- Cinclude only traffic coming from a particular campaign
- Dexclude visits from a particular IP address
46Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
- AYou will need to configure your goals in the unfiltered view
- BWithout one unfiltered view, you will not be able to use a filter for multiple views
- CAn unfiltered view ensures that the original data can always be accessed
- DThere is no reason to maintain an unfiltered view
47Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
- AOne account, one property, no views
- BOne account, two properties
- COne account, one property, two views
- DOne account, one property, one view, because you can’t use Google Analytics to track the mobile app
48"Which of the following are possible uses of views within a single Google Analytics account?"
- ATo look more closely at traffic to a specific part of a site (a page or selection of pages)
- BTo limit a user’s access to a subset of data
- CTo track domains that belong to another account
- DTo look more closely at traffic to a specific subdomain
49You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
- ACreate a new view and apply an advanced filter that deletes page data outside the subdirectory
- BCreate a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
- CCreate a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
- DCreate a new web property and add the new tracking code to the pages on the subdirectory
50Using filters, you can _______.
- AView → Account → Property
- BProperty → Account → View
- CAccount → View → Property
- DAccount → Property → View
51Which of the following statements are true?
- AIf you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.
- BTo view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.
- COnce a view is deleted it can be restored using the trash can feature.
- DWhen a new view is created, it will show the historical data from the first view you created for the property.
52"Filters can modify the data in your Google Analytics reports by:"
- Aincluding data
- Bexcluding data
- Cexporting data
- Dchanging how data looks in reports
53Which of the following would you use to show two date ranges on the same graph?
- Asecondary dimension
- Bmotion chart
- Cplot rows
- Dpivot table
- Edate comparison
54Which of the following reporting tools would you use to show two rows of data on the same graph?
- ADate comparison
- BTable filter
- CTable sort
- DPlot rows
- EPrimary dimension
- FSecondary dimension
- GPie chart
- HPivot table
55Which of the following Audience reports would you use to see how often users return to your site?
- ALocation reports
- BLanguage
- CFrequency & Recency reports
- DNew vs. Returning report
- EEngagement reports
- FBrowser & OS reports
- GMobile reports
56"The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?"
- AUse a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”
- BUse a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
57Which of the following would be most useful for ranking pages according to revenue contribution?
- APage Value
- BBounce Rate
- CRevenue
- DROI
- EMargin
58To see the bounce rate of a specific medium in an Acquisitions report:
- AChange the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric
- BChange the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric
- CChange the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric
- DYou cannot see this information in any Acquisitions reports.
59Which of the following types of traffic will show in the “Campaigns” report?
- AVisits from Google AdWords campaigns that have auto tagging enabled
- BVisits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
- CVisits from all links tagged with the parameter utm_medium=cpc
- DVisits from all links tagged with the utm_campaign parameter
60Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
- AKeyword report
- BAffinity Categories
- CSearch Engine Optimization report
- DSite Search report
61The Site Search reports show:
- Ahow users search your site
- Btraffic coming from search engines
- Ctraffic coming from Google organic search
- Dtraffic coming from Google paid search
62Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?
- ALocation reports
- BLanguage
- CFrequency & Recency reports
- DNew vs. Returning reports
- EEngagement reports
- FBrowser & OS reports
- GMobile reports
63You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
- ASearch
- BAcquisition
- CAudience
- DConversion
- EBehavior
64Which of the following are tracked by the Site Speed reports? Select all that apply.
- Abutton click response time
- Bhow quickly images load
- CAll of these are tracked by the Site Speed reports.
- Dpage-load time for a sample of pageviews on your site
- Ehow quickly the browser parses a page and makes it available for user interaction
65When you share a link to a custom report, you share the data in the report.
- ATrue
- BFalse
66Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?
- ADate comparison
- BTable filter
- CTable Sort
- DPlot rows
- EPrimary dimensions
- FSecondary dimensions
- GPie chart
- HPivot table
67Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?
- ALocation reports
- BLanguage
- CFrequency & Recency reports
- DNew vs. Returning reports
- EEngagement reports
- FBrowser & OS reports
- GMobile reports
68It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.
- ATrue
- BFalse
69Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s session?
- AAll Pages
- BContent Drilldown
- CLanding Pages
- DExit Pages
- ESite Speed
- FSite Search
- GEvents
70Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?
- AAll Pages
- BContent Drilldown
- CLanding Pages
- DExit Pages
- ESite Speed
- FSite Search
- GEvents
71Which of the following are required to create a Custom Report?
- AA report title must be entered
- BMultiple report tabs must be created
- CMultiple metric groups must be created
- DAt least one metric must be added
- EAt least one dimension must be added
- FA report filter must be applied
72You can retrieve Google Analytics reporting data through the following methods:
- Athe account administration settings
- Bthe reporting interface
- Cthe SDKs
- Dan API
73Custom Reports will only display data for the date range selected at the time the report is created.
- ATrue
- BFalse
74The reporting APIs can be used to:
- Aautomate complex reporting tasks
- Bautomate your tracking code customizations
- Cretrieve Google Analytics data for use in your own applications
- Dbuild your own dashboard with Google Analytics data
75Each query sent to the Reporting API must specify:
- Athe start and end dates
- Bthe name of the standard report you wish to use
- Cwhich metrics to display
- Dthe ID of the account view that the data should be retrieved from
76If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.
- ATrue
- BFalse
77If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.
- ATrue
- BFalse
78You can adjust the sample size by:
- Aadding a segment to your report
- Badjusting the session timeout control
- Cadjusting a control in the reporting interface
- Dspecifying the sample size when querying the API
79Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic“ report? Select all that apply.
- Autm_campaign
- Butm_term
- Cutm_source
- Dutm_medium
- Eutm_content
80Which of the following is a valid tagged custom campaign? Select all that apply.
- Awww.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
- Bwww.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
- Cwww.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
- Dwww.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
81Which of the following is not a standard campaign parameter?
- Autm_adgroup
- Butm_content
- Cutm_campaign
- Dutm_source
82What is the purpose of the URL builder?
- Ato generate a URL with tracking parameters
- Bto optimize landing pages
- Cusing the URL builder is required in order to track AdWords visits
- Dto generate the URL tracking parameters that need to be appended to an organic search result
83Which is the recommended parameter for identifying different versions of an ad?
- Autm_ad
- Butm_medium
- Cutm_creative
- Dutm_content
84For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
- ASource and Medium
- BSource, Medium, Campaign, and Ad Content
- CCampaign and Medium
- DCampaign and Ad Content
85Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that apply.
- Asearch
- Breferral
- Ccpc
- Dorganic
- Eemail
- Fdisplay
- Gppc
- H(none), when the traffic source is “direct”
86Which campaign tracking variables should you always use when manually tagging a URL?
- Autm_content, utm_campaign
- Butm_source, utm_medium, utm_campaign
- Cutm_source, utm_conten
- Dutm_campaign, utm_adgroup, utm_term
87Which of the following should you manually tag with campaign tracking variables? Check all that apply.
- ABanner ads
- BAdWords campaigns
- CReferrals
- DOrganic search traffic
- ENon-AdWords CPC campaigns
- FEmail campaigns
88Which of the following are examples of channels? Select all that apply.
- AAudience
- BOrganic Search
- CConversion
- DDisplay
- EEmail
89Which of the following are examples of Sources? Select all that apply.
- AEmail
- BExample.com
- CSearch
- DGoogle
- EDisplay
90Which of the following are examples of Mediums? Select all that apply.
- AEmail
- BConversion
- CGoogle
- DExample.com
- EAll of these are mediums.
91Which of the following Channels is part of the Default Channel Grouping? Select all that apply.
- ADisplay
- BDirect
- CSocial
- DOrganic
92You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?
- ABehavior
- BConversion
- CAudience
- DAdmin
- EAcquisition
93Which of the following could be measured by defining a goal in Google Analytics? Select all that apply.
- AThe percentage of visits that contain only one pageview
- BThe percentage of visits during which visitors spent at least two minutes on the site
- CThe percentage of visits that result in a site registration
- DConversion rate
- EAll of the above
94Which of the following could be measured by defining a goal in Google Analytics? Check all that apply.
- AThe percentage of sessions that result in a site registration
- BThe percentage of sessions that are unique
- CThe percentage of sessions which contain three or more pageviews
- DThe percentage of sessions during which users spend at least 2 minutes on the site
95When configuring a goal, why is it useful to assign a goal value?
- ATo determine the conversion rate
- BTo calculate ecommerce metrics
- CTo determine the popularity of each of your pages
- DTo attribute monetary value to non-ecommerce conversions
96Which of the following questions can be answered using the goal flow report?
- AIs there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
- BAre there a lot of unexpected exits from a step in the middle of my conversion funnel?
- CAre there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
- DDo visitors usually start my conversion process from the first step or somewhere in the middle?
- EAll of these can be answered using the goal flow report.
97You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
- A0
- B1
- C2
- D5
98Setting up goals allows you to see________. Select all that apply.
- Abounce rate
- Bconversion rates
- Cconversion paths
- Da list of transactions
- Eecommerce revenue
99"Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?" (Select all that apply.)
- Awww.example.com/thankyou.html
- Bwww.example.com/thankyou/receipt.php
- Cwww.example.com/receipt/thankyou.php
- Dwww.example.com/thankyou.php
100Create a goal in the “Master Profile” for the website to match the following pages:
www.mysite.com/thankyou/shoes
www.mysite.com/thankyou/shirt
www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?- AMatch type: Equals to; URI pattern: /thankyou
- BMatch type: Begins with; URI pattern: /thankyou
- CMatch type: Equals to; URI pattern: www.mysite.com/thankyou
- DMatch type: Begins with; URI pattern: www.mysite.com/thankyou
101Specifying a goal value allows Google Analytics to calculate __________ (select all that apply)
- ARevenue per Click
- BBounce Rate
- CAverage Order Value
- DEcommerce Revenue
- EGoal Revenue
102When configuring a goal, why is it useful to assign a goal value?
- ATo attribute monetary value to a non e-commerce site
- BTo calculate e-commerce metrics
- CTo determine the popularity of webpages
- DYou must assign a goal value in order to track conversions
103Which of the following questions can be answered using the goal flow report?
- AIs there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
- BAre there a lot of unexpected exits from a step in the middle of my conversion funnel?
- CAre there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
- DDo visitors usually start my conversion process from the first step or somewhere in the middle?
- EAll of these can be answered using the goal flow report.
104You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
- A1
- B2
- C0
- D5
105Setting up goals allows you to see________. Select all that apply.
- Abounce rate
- Bconversion rates
- Cconversion paths
- Da list of transactions
- Eecommerce revenue
106Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals? Select all that apply.
- Awww.example.com/thankyou.html
- Bwww.example.com/thankyou/receipt.php
- Cwww.example.com/receipt/thankyou.php
- Dwww.example.com/thankyou.php
107Create a goal in the “Master Profile” for the website to match the following pages:
www.mysite.com/thankyou/shoes
www.mysite.com/thankyou/shirt
www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?- AMatch type: Equals to; URI pattern: /thankyou
- BMatch type: Begins with; URI pattern: /thankyou
- CMatch type: Equals to; URI pattern: www.mysite.com/thankyou
- DMatch type: Begins with; URI pattern: www.mysite.com/thankyou
108Specifying a goal value allows Google Analytics to calculate __________ . select all that apply
- ARevenue per Click
- BBounce Rate
- CAverage Order Value
- DEcommerce Revenue
- EGoal Revenue
109When configuring a goal, why is it useful to assign a goal value?
- ATo attribute monetary value to a non e-commerce site
- BTo calculate e-commerce metrics
- CTo determine the popularity of webpages
- DYou must assign a goal value in order to track conversions
110Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply.
- AThere was a misspelling in the URL of the goal definition
- BThe tracking code is missing from the conversion page
- CThe match type in the goal definition is incorrect
- DNo URL destination goals have been defined
111Which of these best defines a Destination goal in Google Analytics?
- AA website page viewed by the user once they have completed a desired action
- Ba KPI
- CA page that has given you revenue
- DThe most popular page on your site
112You define a Destination goal by:
- AAdding the e-commerce code to the goal page
- BAdding the conversion ID to the tracking code on the goal page
- CDragging the goal page onto a Standard Report
- DSpecifying the conversion page in your view settings within Google Analytics
113Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report?
- AYou must have Ecommerce reporting implemented.
- BYou must set up a Goal for the conversion.
- CYou must set up each of the three pages as a funnel step in the Goal settings.
- DNone of the above. Goal Flow reports are automatically populated with data about your conversion processes.
114Google Analytics Goals let you specify:
- Awhich users are likely to convert
- Bwhich interactions should be used to calculate conversions
- Cwhich users spend the most time on your home page
- Dwhich page or screen is the first of a user’s visit
115Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?
- Aan offline sale
- Ban online sale
- Ca view of the home page
- DAll of these are mirco conversions for this site.
- EUse of the “customize your watch” tool
116Which of the following represents a macro conversion for an ecommerce site?
- Areceiving a product inquiry
- Ba completed sales transaction
- Ccollecting a lead
- Da click on a “buy” button
- Eall of the above
117You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main “macro conversion” for your site?
- AA potential customer visits a lead form, but doesn’t fill it out or submit it.
- BA potential customer fills out and submits a lead form.
- CA potential customer downloads a spec sheet for one of your machines.
- DA potential customer signs up for your weekly newsletter.
- EA potential customer joins your social media community.
118A macro conversion
- AOccurs when someone completes an action that’s important to your business
- BIs your highest converting campaign
- CAlways occurs prior to a micro conversion
- DIs a large revenue sale that is directly attributable to a display campaign
- EOccurs when over 50% of visitors buy an item
119Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
- A0
- B33
- C50
- D100
- E200
120You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would me most useful?
- Asecondary dimensions
- BIntelligence
- CAnnotations
- DReal-Time
Information
- Description
- Questions based off of the actual 2017 Google Analytics Certification Exam
- Author
- Rob Winners
- Language
- English
- Views
- 37
- History
- Created on 2 Apr 2017 · updated on 11 Apr 2017
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