KEY TERMS

Beschreibung

flash cards for unit 1
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Zusammenfassung der Ressource

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ROYALTIES Paying a percentage of the sales revenue generated by a business or product
UNETHICAL An action or decision that is wrong from a moral standpoint
MARKETS Where buyers and sellers meet to exchange goods and service
MARKET SEGMENT Part of a market that contains a group of buyers with similar buying habits, such as age or income
EFFECTIVE DEMAND Demand backed by the ability to pay
PRODUCT RANGE A group of similar products made by a business like a number of different soap powders
BRAND A named product which customers see as being different from other products and which they can associate or identify with
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