8092804
Beschreibung
Karteikarten von Rory Coverdale, aktualisiert more than 1 year ago
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Erstellt von Rory Coverdale
vor etwa 7 Jahre
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| Frage | Antworten |
| Cost Pricing | The business bases its price on what it cost them to purchase/produce it. |
| Positive of cost pricing | It is an easy method to use and ensures that profits will not be affected if costs increase. |
| Negative of cost pricing | Customers may not appreciate it if the business constantly changes its prices |
| Market Pricing | The business sets sells the product for a price that people ("The market") are willing to pay. Eg real estate. |
| Positive of market pricing | The product is sold at its maximum price |
| Negative of market pricing | It is the consumer and not the business who end up setting the price. |
| Competition-based pricing | Prices are based on the prices charged by competitors. |
| Positive of competition based pricing | It allows new businesses to establish a market share. |
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