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Chapter 40: Promotion

Description

GCSE Business Studies Flashcards on Chapter 40: Promotion, created by 19leesia on 02/23/2016.
19leesia
Flashcards by 19leesia, updated more than 1 year ago
19leesia
Created by 19leesia over 6 years ago
41
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Resource summary

Question Answer
Aim inform remind improve ↑ audience
Informative advertising ↑ awareness of product (newspaper)
Persuasive advertising ↑ pressure on customers to buy products (tv)
types of BtlP Sales promotion Public Relations Merchandizing & Packaging Direct Mailing Direct and Personal Selling Exhibitions or Trade Fairs
Sponsorship making a financial contribution to an event in return for publicity
advertising communication between business and customers to encourage purchase of product
Choosing Methods of Promotion Cost market type product type stage in product life cycle legal factors
merchandising and packaging product layout display material stock
public relations press release press conference sponsorship donations
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