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Description
Flashcards by alwaysblonde225, updated more than 1 year ago
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Created by alwaysblonde225
over 11 years ago
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| Question | Answer |
| Aristotle's Five Cannons of Rhetoric | 1) Invention 2) Arrangement 3) Style 4) Delivery 5) Memory |
| Assumptions of the Narrative Paradigm | 1) Humans are storytellers 2) Decision - Making & communication are based on good reasons 3) Good reasons are determined by issues 4) Rationality is based in people's awareness |
| Three Types of Coherence | 1) structural - flow 2) material - degree of congruence 3) characterological - believability of characters |
| Criticisms of the Narrative Paradigm | 1) broad 2) testability |
| Assumptions of Cultivation Analysis | 1) underscores the uniqueness of TV in the media 2) TV is a storyteller 3) TV shapes our society's way of thinking 4) The influence of TV is limited |
| Four Steps of Cultivation Analysis | 1) conduct a message 2) formulate questions about viewer's social realities 3) ask viewers about TV exposure 4) compare social realities of light & heavy viewers |
| PAT Coding Scheme | P - perpetrator - person acting violently A - aggressive act - kind of violence T - Target - recipient of violence |
| First and Second Order of Cultivation Effects | First Order - Learning new facts Second Order - hypotheses |
| Criticisms of Cultivation Analysis | 1) utility 2) test of time |
| Catharsis | living vicariously through violence; less likely to act violent |
| Desensitization | more exposure to violence; less sensitive |
| Social Learning Theory | media violence makes us violent |
| Difference between Disinhibition and Desensitation | Disinhibition reduces how we perform violent behaviors, while Desensitization makes us less sensitive to seeing it |
| Model of Social Learning | 1) Behavior of the model must be copied 2) Behavior must be retained 3) Behavior could be produced depending on certain factors |
| Criticisms of Media Effect Theories | 1) SLT - utility 2) Catharsis - test of time & parsimonious 3) Desensitization - parsimonious |
| Schramm's Fraction of Selection | expected rewards/expected effort ex: horror movie at the theatre vs movie at home |
| Maslow's Hierarchy of Needs (Bottom to Top) | 1) Biological/Physical 2) Security/Safety 3) Social/Belonging 4) Ego/Self-Respect *5) Self-Acutalization (few people get here) |
| McQuail's Media Use Typologies | 1) diversion from daily problems 2) personal relationship with media 3) personal identity psychology 4) surveillance, how media can help accomplish goals |
| Types of Audience Activity | 1) Utility - media has uses 2) Intentionality - prior motivation influences TV 3) Selectivity - media can reflect interests 4) Imperviousness - construct own meaning from context |
| Types of Politeness Strategies | 1) Bald on Record - no face protection 2) Positive Politeness - attempts to minimize threats to positive face 3) Negative Politeness - appeal to one's desire for autonomy 4) Indirect (off-record) - avoid threatening all faces |
| Conflict Management Strategies | 1) Avoiding 2) Obliging - passive 3) Compromising 4) Dominating |
| Process of Silencing | 1) Ridicule 2) Ritual 3) Harassment |
| Criticisms of MGT | 1) lack of utility 2) heurism 3) test of time |
| Forms of Overaccomodation | 1) Sensory - adapts to limited (blind) 2) Dependency - assigns listener lower-status role 3) Intergroup - lump listeners into big group |
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