Visual Techniques

Question	Answer
What is visual literacy?	Visual Literacy is the ability to understand how visual texts are composed and how viewers will respond to it.
Salience	What stands out - colour -size -placement -gaze
Reading Path	The sequence that our eyes follow when we look at a picture
Vectors	Vectors are lines, visual or otherwise, that create reading paths -lines e.g. visible or otherwise -Gaze -arrangements of elements
Gaze	Gaze is where characters are looking in a picture. It helps establish a relationship with the responder.
Demand	Gaze of demand is when a character is looking straight at the responder. It is used by composers to ensure the responder enters into a relationship with the character.
Offer	Gaze of offer is when a character is looking away from the responder
Colour	Colour is used to show different moods -Blue ~ truth, tranquillity, melancholy -red ~ passion, danger, love, hostility -Green ~ Fertility, money, envy -purple ~ wealth, royalty, intelligence - Black ~ death, strength, supernatural, formality - White ~ purity, chastity, bland - orange ~ maturity ( autumn ), zany -Yellow ~ happiness, cheerfulness
Symbolism	Symbolism is the use of one thing to suggest something

Resource summary

	Created by Abbey Dunn almost 10 years ago