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1164719
marketing e logistica
Description
trabalham juntos
Mind Map by
thaisbuchner
, updated more than 1 year ago
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Created by
thaisbuchner
over 9 years ago
13
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Resource summary
marketing e logistica
trabalham juntos
fazer com que produtos e serviços sejam entregue a pessoa certa, no local certo e a um preço justo
Problemas concretos; Estoques; Frotas; Prazos de entraga.
Faz gestao dos meios de distribuiçao de bens.
Custos logisticos; Suprimentos, conservação fisica e distribuição.
Atender as necessidades de uma forma lucrativa, obter e manter clientes
Fatores subjetivos; tendencias de mercado; nivel de serviço desejado pelo cliente.
Desenvolve produtos e se preocupa com as vendas provenientes
4 P's do marketing: produto , preço, promoçao, praça.
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