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NIKE: How to Compete (如何竞争)
- Enter text here
- Marketing Strategy (营销战略)
- Brand Communication Strategy (品牌整合传播战略)
- Before selling (售前)
- After selling (售后)
- Event Marketing (活动营销)
- Communication Objectives (传播目标)
- To become a component of youth culture and
a symbol of identity
(成为青年文化的组成部分和身份象征)
- To become a component of youth culture and
a symbol of identity
(成为青年文化的组成部分和身份象征)
- Communication Policy (传播战略)
- Image-driven Strategy (形象导向策略)
- Tactics-orientated Policy (战术导向策略)
- Image-driven Strategy (形象导向策略)
- Media Assembly (媒体组合)
- The mass media (TV) (大众媒体)
- Communication objectives
(沟通目标)
- Visual identity (视觉识别)
- Overall media plan
(整体媒介计划)
- District and seasonal aspects
(地域性/季节性考虑)
- Communication objectives
(沟通目标)
- Focus media (Professional
magazines, internet) (分众媒体)
- Find the differences (寻找差异性)
- High-tech (高科技)
- Find the differences (寻找差异性)
- The mass media (TV) (大众媒体)
- After selling (售后)
- Before selling (售前)
- Brand Communication Strategy (品牌整合传播战略)
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