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148819
Marketing the Royal Engineers
Description
Mind Map on Marketing the Royal Engineers, created by holmans on 15/07/2013.
Mind Map by
holmans
, updated more than 1 year ago
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Created by
holmans
almost 11 years ago
78
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Resource summary
Marketing the Royal Engineers
What / Who are we?
How Do We See Ourselves?
Core Values
Our Heritage?
How Do Others See Us
Key Msgs?
How Do We Wish to be Seen
What can we influence?
External Impressions
"The How"
"The Why"
"The When"
At What Cost?
Internal (MoD) Impressions
Influence Ops?
Mentoring
Strategic Posts?
Key Msgs?
How Do We Know?
Consistency ?
Of Messages
Key Msgs?
Over Time?
Strategic Commitment
Long Term
Stay the Course!
Road Map / Plan
What's in it for Them?
Corporate Social Responsibilty
High Calibre Recruits
Back a Winning Team
Old Boy Net
Feedback from successful recruits
Association with 'Honorable' / Unselfish Organisation
Methods / How?
Web
Websites
MoD / Army
www?
Internal / Corps
Inst RE
REA
RE
REMLA
Social Networks
Facebook
Twitter
Blogs
Other?
Paper / Written
In-House
Journal
Sapper
Sapper Telegraph
Other / External
Newspapers
Learned Journals
Other
Radio
TV?
Film?
Why? What's In It For Us?
Recruiting
Get the Best
Known as Force for Good
Retention
Keep the Best
Cost Effective
Resettlement
Duty of Care to Soldiers
Feedback thru' Successful placement?
Resources
Fin Sp?
Donations?
Sponsorship
Long Term
One-off / Short Term
What For?
Sport
AT
Heritage
Benevolence
Who Are We Marketing To?
Best Approach?
Will Vary
Will Vary Over Time
Needs Constant Monitoring / Attention
Resource Cost
Time
Money
Time?
Stakeholders
Industry
As a Source of Kit?
As Employers
Potential
Actual
Feedback?
As a Source of (Fin) Support?
Wider Public
Analysis Required
Corps
Serving
Retired
Elder Brethren
2nd Careerists
Endstate / Steady State
Able to Conduct Business in Times of Constraint
Threats
Non-core Activities Unfunded
Heritage Unfunded
Tight Public Purse
None-Core Unfunded
Increase our own funding
How?
Internal
Serving Member
Specific Activities
General Support
External
Specific Activities
General Support
Long Term!
Size of 'War Chest'?
Increasing spectrum 'non-core'
Maintain Current Model?
Why?
Force Change?
In REA
Fundraising?
"Charity of Choice" for Corps
Increase Profile
"Is it Broken?"
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