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19355478
How airbnb found a mission — and a Brand
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Mind Map on How airbnb found a mission — and a Brand, created by Aris Corredor on 15/09/2019.
Mind Map by
Aris Corredor
, updated more than 1 year ago
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Aris Corredor
over 4 years ago
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Resource summary
How airbnb found a mission — and a Brand
Sometime in 2013, Airbnb started thinking about reorienting its entire mission and center of gravity
In 2014 - The company had a new logo to symbolize and a new mission statement
To make people around the world feel like they could “belong anywhere.
The new logo this: a cute squiggly shape it called the “Bélo"
Chesky explained the concept in a cerebral, highminded essay on Airbnb’s website
Airbnb would be the one place people could go to meet the “universal human yearning to belong."
In 2016 a protester in San Francisco charges that landlords evicted tenants to facilitate Airbnb rentals
Airbnb had a third constituency it needed to enlist
Not just employees and guests, but the people who rent out their houses and apartments
The number of Airbnb listings dwarfs the quantity of rooms in even the largest hotel chains
it neither owns nor controls any of the inventory, nor the behavior of any of the people offering it
Chesky lobbied Conley and eventually recruited him into a full-time position, in the fall of 2013, as global head of hospitality and strategy
Conley traveled to 25 cities, giving talks and offering tips to help apartment dwellers channel their inner innkeeper
He developed a mentoring program wherein experienced hosts could teach new ones good hospitality.
Airbnb involves the most intimate human interactions: visiting people in their homes, sleeping in their beds, using their bathrooms.
That is precisely what makes it objectionable to so many people who can never imagine using it.
“Airbnb is humanity.”
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