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2547340
McQuail's Typology of Common Reasons for Media Use
Description
(In relation to my own, personal media consumption).
No tags specified
level 3 btec
extended diploma
media production
critical approaches
gc3
Mind Map by
rmolucas
, updated more than 1 year ago
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Created by
rmolucas
about 9 years ago
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Resource summary
McQuail's Typology of Common Reasons for Media Use
Information
Finding reinforcement for personal values
Seeking advice on practical matters or opinion and decision choices
Satisfying curiosity and general interest
Learning; self-education
Gaining a sense of security through knowledge
Entertainment
Escaping, or being diverted, from problems
Relaxing
Getting intrinsic cultural or aesthetic enjoyment
Filling time
Emotional release
Sexual arousal
Intergration & Social Interaction
Gaining insight into circumstances of others; social empathy
Identifying with others and gaining a sense of belonging
Finding a basis for conversation and social interaction
Having a substitute for real-life companionship
Helping to carry out social roles
enabling one to connect with family, friends and society
Personal Identity
Finding reinforcement for personal values
Finding models of behaviour
Identifying with valued other (in the media)
Gaining insight into one's self
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