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37892415
ELABORAR UN PLAN DE MARKETING
Description
Mind Map on ELABORAR UN PLAN DE MARKETING, created by Dandy Mayorga on 08/10/2022.
Mind Map by
Dandy Mayorga
, updated more than 1 year ago
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Created by
Dandy Mayorga
over 1 year ago
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Resource summary
ELABORAR UN PLAN DE MARKETING
2. ESTUDIO DE MERCADO
Competencia
Consumidores
ANÁLISIS DEL ENTORNO
Microentorno
Macroentorno
3. ANÁLISIS FODA
Para fijar
Objetivos y Estrategias
de
Estrategia de Crecimiento - Competitivas
Segmentación
Posicionamiento
4. PLAN DE ACCIÓN
MEDIANTE MARKETING MIX
1. Producto
2. Precio
3 Plaza
4. Promoción
Tomando en cuenta
Las comunicaciones integradas del Marketing (CIM)
DIGITAL
TRADICIONAL
5. PRESUPUESTO
EN BASE A
METAS
6. CONTROL
EN BASE A
MEDIDORES O KPI'S
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