media and persuasion

media influences of anti-social behaviour
1. observational learning
  1. bandura et al - bobo dolls
2. cognitive priming
3. desensitisation
media influences on pro-social behaviour
1. cognitive priming
2. arousal
3. social learning theory
4. key studies
  1. stein and freidrich (1972)
  2. baron (1979)
  3. sprafkin and rubinstein (1979)
negative effects of media
1. games and aggression
  1. gentiile and stone
  2. anderson et al
positive effects of media
1. video games and pro-social behaviour
  1. greitemeyer and osswald
2. multiplayer games and social commitment
  1. kahne et al
  2. lenhart et al
explaining persuasive effects of media
1. hovland - yale model
  1. the source
  2. the message
  3. the audience
2. elaboration likelihood model
  1. central route
  2. perihperal route
  3. cacioppo and petty
  4. lin et al
  5. vidrine et al
media infleuencers on attitudes to decision making
1. cognitive dissonance
  1. irrelevent cognition
  2. consonant cognition
  3. dissonant cognition
  4. festinger and carlsmith (1959)
2. post decisional dissonance
  1. festinger et al
3. self perception theory
  1. bem (1965)
4. overjustification effect
effectiveness of TV advertising
1. hard sell
2. soft sell
3. snyder and de bono
4. okazaki et al
explainations for the attractiveness to celebrities
1. social psychological explanations
  1. parasoclal relationships
    1. schiappa et al
    2. rubin et al (1985)
    3. absorption addiction model
      1. entertaiment -social
      2. intense - personal
      3. borderline - pathalogical
      4. maltby et al
2. evolutionary explanations of attraction to celebrities
  1. attraction to creative individuals
  2. comparatvie evidecne
  3. ceelbrity gossip
3. celebrity stallking
  1. parasocial bereavement
  2. cyber stalking
product endorsement
1. walker et al (1992)
2. martin et al
children and advertising
1. martin
2. robiinson and rossiter (1974)

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media and persuasion

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	Created by anandlakhani almost 11 years ago