Test
Lecture 3: Perspectives on CB
Preguntas del test (13)
1What is the decision-making model?
- AProblem recognition -> alternative -> purchase decision -> information search -> post purchase
- BInformation search -> problem recognition -> alternative -> purchase decision -> post purchase
- CInformation search -> problem recognition -> purchase decision -> alternative -> post purchase
- Dproblem recognition -> information search -> alternative -> purchase decision -> post purchase
2What are some psychological process factors?
- Amotivation, perception, learning, knowledge, attitude formation
- Bmotivation, perception, integration, internal search, external search
- Cmotivation, perception, self-actualisation, culture, consumer learning
- Dmotivation, perception, attitude formation, integration, learning
3Maslow's Hierarchy of Needs from bottom to top.
- Aphysiological, social, safety, esteem, self-actualisation
- Bphysiological, safety, social, esteem, self-actualisation
- Cphysiologoical, safety, esteem, social, self-actualisation
- Dself-actualisation, social, esteem, safety, physiological
4What is selective attention?
- Aconsumers choose to focus on certain stimuli while excluding others.
- Ba filtering or screening occurs throughout the perceptual process because internal and external factors influence what is received and how it is processed.
- Cconsumers do not remember all information they see, hear or read.
- Dconsumers interpret information on the basis of their own attitudes, beliefs, motives and experiences.
5What is classical conditioning?
- Aassumes that learning is essentially an associative process whereby the relationship between an unconditioned stimulus and conditioned stimulus developed through repetition and contiguity
- Bview consumer as an active participate for learning to occur
- Cperception, formation of beliefs about brands, attitude development and change and integration are important to understand decision-making regarding brand/product purchases
6What are some examples of external influences on CB?
- Aculture, social class, religion, household income, status
- Bsocial class, reference group, subculture, culture
- Cgender, social class, reference group, situational
- Dsocial class, culture, demographic, income
7what is the target marketing process?
- Aidentifying needs with unfulfilled needs -> determining market segmentation -> selecting a market to target -> positioning through marketing strategies
- Bidentifying needs with unfulfilled needs -> selecting a market to target -> determining market segmentation -> positioning through marketing strategies
- Cidentifying needs with unfulfilled needs -> determining market segmentation -> positioning through marketing strategies -> selecting a market to target
- Didentifying needs with unfulfilled needs -> positioning through marketing strategies -> determining market segmentation -> selecting a market to target
8how can groups be segmented?
- ANCU BL OBL OBU
- BBL OBL BS BN
- CNCU OBL BS BL
- DOBL NCB BU BS
9WHAT IS THE PRODUCT LIFE CYCLE?
- Aintroduction -> growth -> maturity -> decline/expand
- Bintroduction -> mature -> growth -> decline
- Cintroduction -> growth -> decline -> mature
10What is true?
- AInformational motivation is bad, transformational is good.
- Binformational means elated, transformational means problem removal
- Cinformational and transformational does not relate to emotions
- Dnone of the above
11Why is the definition of perception?
- AConsumers choose whether or not to make themselves available to information.
- BA filtering or screening occurs throughout the perceptual process because internal and external factors influence what is received and how it is processed.
- CThe process by which an individual receives, selects, organises, interprets information to create a meaningful picture of the world.
12Why do consumers take an external search?
- ATo study their stimuli and see what evoked set and other considerations are available.
- BWhen the buyer becomes aware of a difference between actual state and desired state.
- CTo get more information from outside sources that can affect their decision making process.
- DFraming the alternatives.
13What is cognitive dissonance?
- Adisappointment of a product.
- Bproduct performance is below expectations.
- Ca buyer’s doubts shortly after a purchase about whether the decision was the right one.
Información
- Descripción
- Lecture 3 IMC
- Autor
- Alice Nguyen
- Idioma
- English
- Visitas
- 55
- Etiquetas
- Valoración
- Aún sin valoraciones Valora este test