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Lecture 3: Perspectives on CB

Alice Nguyen 13 questions

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Questions in this quiz (13)

  1. 1What is the decision-making model?
    1. AProblem recognition -> alternative -> purchase decision -> information search -> post purchase
    2. BInformation search -> problem recognition -> alternative -> purchase decision -> post purchase
    3. CInformation search -> problem recognition -> purchase decision -> alternative -> post purchase
    4. Dproblem recognition -> information search -> alternative -> purchase decision -> post purchase
  2. 2What are some psychological process factors?
    1. Amotivation, perception, learning, knowledge, attitude formation
    2. Bmotivation, perception, integration, internal search, external search
    3. Cmotivation, perception, self-actualisation, culture, consumer learning
    4. Dmotivation, perception, attitude formation, integration, learning
  3. 3Maslow's Hierarchy of Needs from bottom to top.
    1. Aphysiological, social, safety, esteem, self-actualisation
    2. Bphysiological, safety, social, esteem, self-actualisation
    3. Cphysiologoical, safety, esteem, social, self-actualisation
    4. Dself-actualisation, social, esteem, safety, physiological
  4. 4What is selective attention?
    1. Aconsumers choose to focus on certain stimuli while excluding others.
    2. Ba filtering or screening occurs throughout the perceptual process because internal and external factors influence what is received and how it is processed.
    3. Cconsumers do not remember all information they see, hear or read.
    4. Dconsumers interpret information on the basis of their own attitudes, beliefs, motives and experiences.
  5. 5What is classical conditioning?
    1. Aassumes that learning is essentially an associative process whereby the relationship between an unconditioned stimulus and conditioned stimulus developed through repetition and contiguity
    2. Bview consumer as an active participate for learning to occur
    3. Cperception, formation of beliefs about brands, attitude development and change and integration are important to understand decision-making regarding brand/product purchases
  6. 6What are some examples of external influences on CB?
    1. Aculture, social class, religion, household income, status
    2. Bsocial class, reference group, subculture, culture
    3. Cgender, social class, reference group, situational
    4. Dsocial class, culture, demographic, income
  7. 7what is the target marketing process?
    1. Aidentifying needs with unfulfilled needs -> determining market segmentation -> selecting a market to target -> positioning through marketing strategies
    2. Bidentifying needs with unfulfilled needs -> selecting a market to target -> determining market segmentation -> positioning through marketing strategies
    3. Cidentifying needs with unfulfilled needs -> determining market segmentation -> positioning through marketing strategies -> selecting a market to target
    4. Didentifying needs with unfulfilled needs -> positioning through marketing strategies -> determining market segmentation -> selecting a market to target
  8. 8how can groups be segmented?
    1. ANCU BL OBL OBU
    2. BBL OBL BS BN
    3. CNCU OBL BS BL
    4. DOBL NCB BU BS
  9. 9WHAT IS THE PRODUCT LIFE CYCLE?
    1. Aintroduction -> growth -> maturity -> decline/expand
    2. Bintroduction -> mature -> growth -> decline
    3. Cintroduction -> growth -> decline -> mature
  10. 10What is true?
    1. AInformational motivation is bad, transformational is good.
    2. Binformational means elated, transformational means problem removal
    3. Cinformational and transformational does not relate to emotions
    4. Dnone of the above

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Lecture 3 IMC
Language
English
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