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Concept 2 Practice Quiz

Adam Peterson 7 preguntas

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Preguntas del test (7)

1A _____ is a thirty-second “elevator speech” stating the specific benefits a product or service offering provides a buyer, attempting to show superiority to the competition.
1. Avalue proposition
2. Bbenefit explanation
3. Cvalue strategy
4. Dbenefit proposition
2Firms always keep the same value propositions when focusing on different groups of customers.
1. AVerdadero
2. BFalso
3Economic conditions, government regulations, cultural trends and the competition are considered to be part of the controllable _____ environment.
1. Aexternal
2. Binternal
3. Cmicro
4. Dtechnological
4A firm’s strategic analysis states the purpose of the organization and why it exists.
1. AVerdadero
2. BFalso
5A company’s objectives should be:
1. Arealistic and measurable.
2. Bfocused on profit.
3. Cgoal driven.
4. Dreliable and functional.
6A firm’s strategic analysis states the purpose of the organization and why it exists.
1. AVerdadero
2. BFalso
7A product with a high market share and low growth potential is known as a:
1. Acash cow
2. Bstar
3. Cdog
4. Dquestion mark

Descripción: MKTG 2003 Test sobre Concept 2 Practice Quiz, creado por Adam Peterson el 26/04/2018.
Autor: Adam Peterson
Idioma: English
Visitas: 51
Etiquetas: mktg 2003
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