Test
Business Studies: Marketing
Preguntas del test (10)
1What does the first A stand for in AIDA?
- AAttention
- BAdvertisement
- CAction
- Dappeal
2What are the 4 stages of the product life cycle?
- Agrowth, maturity, introduction, decline
- Bmaturity, introduction, growth, decline
- Cintroduction, growth, maturity, decline
- Dintroduction, maturity, growth, decline
3Tick the correct box for the quantitative method of market research.
- Aquestionnaires
- Binterviews
- Cexperiments
- Dobservations
4What does the S stand for in SWOT?
- Asaturated
- Bstrengths
- Csegment
- Dsocio
5which of the following is a need?
- AThe new iPhone
- BSnickers chocolate bar
- CWater
- DLipstick by mac
6Which of the following is NOT an extension strategy?
- ANew advertising campaign
- BNew overseas market
- CImproved version of the original product
- DQuestionnaires
7What does NOT create brand loyalty?
- Aloyalty cards
- Bafter-sales service
- CPrice reductions *discount on your next purchase*
- DFree samples
8How do you calculate profit?
- Asales revenue + cost
- Bsales revenue - cost
- Ccost - sales revenue
- Dsales revenue / cost
9What is an example of elastic demand?
- Aprice increases, demand decreases.
- Bprice increases, demand increases.
- Cprice decreases, demand decreases.
10Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?
- AInform
- BImprove company image
- CIntroduce
- Dcompete
Información
- Descripción
- Test sobre Business Studies: Marketing , creado por Harriet Glover el 16/10/2014.
- Reseña de GoConqr
- Great quiz looking at business studies and marketing techniques used including aim of advertising and questions around that
- Autor
- Harriet Glover
- Idioma
- English
- Visitas
- 576
- Etiquetas
- Valoración
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