15555226
Descripción
Test por Crystal Schultz, actualizado hace más de 1 año
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Creado por Crystal Schultz
hace más de 5 años
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Pregunta 1
Pregunta
Within the New Product Development Process, which stage do you establish the features and price?
Respuesta
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Idea Screening
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Development
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Feature Specialization
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Testing
Pregunta 2
Pregunta
Idea Screening is when ______________.
Respuesta
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The product is being alpha tested and then beta tested
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The profit, price and potential sales are being calculated at different prices and the company looks at whether the offering fits with the companies competitive strategy
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The basic idea is created and described
Pregunta 3
Pregunta
Today my coworker informs me that she has created the first physical prototype of an idea someone had last year, is this the development stage?
Respuesta
- True
- False
Pregunta 4
Pregunta
Beta testing is when [blank_start]we test a product in the lab[blank_end]
Respuesta
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we allow customers to test our product
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we test our product in the lab
Pregunta 5
Pregunta
HP makes a printer line where each printer has different features for different types of consumers, this is called ____________.
Respuesta
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Process Feasibility
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Quality Function Deployment (QFD)
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Customer Service
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Consumer Bundle
Pregunta 6
Pregunta
Which is the correct order of the New Product Development Process?
Respuesta
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Idea generation, idea screening, feature specialization, development, testing, launch, evaluation
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Idea generation, idea screening, feature specialization, testing, development, launch, evaluation
Pregunta 7
Pregunta
In the stage of Idea Screening, which question describes Process Feasibility?
Respuesta
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Will we sell enough products to profit?
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How much do we have to sell in order to break even?
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How can we be more efficient with company time?
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Will we actually be able to make and service this product?
Pregunta 8
Pregunta
A consumer buys an iPhone, which she saw an ad on TV for. She pays $1000 for it, and two months later she walks by the store she bought it at and her phone is now sold for $850. In the introduction phase, which strategy did Apple use to sell their phone faster?
Respuesta
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Skimming pricing strategy
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Penetration pricing strategy
Pregunta 9
Pregunta
The Growth Stage is characterized by high profits, increasing sales and less competition.
Respuesta
- True
- False
Pregunta 10
Pregunta
I’m a product that has been on the shelf for many years but I’m still people’s number one choice. Which stage of a product’s life cycle am I in?
Respuesta
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Introduction
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Growth
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Decline
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Maturity
Pregunta 11
Pregunta
During the Growth Stage, promotion often relies on
Respuesta
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Specific benefits of a product
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Value relative to competitive offerings
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Modifying their target markets
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Changing their packaging
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