2565931
Pregunta 1
Pregunta
In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?
Respuesta
-
Number of "likes"
-
Sales
-
Number of "shares"
-
User engagement
Pregunta 2
Pregunta
How much revenue did Facebook generate in 2013?
Respuesta
-
$1.5 billion
-
$7.9 billion
-
$79 billion
-
Facebook did not generate any revenue in 2013
Pregunta 3
Pregunta
How much profit did Facebook make in 2013?
Respuesta
-
$7.9 billion
-
$0
-
$1.5 billion
-
$13 billion
Pregunta 4
Pregunta
Which of the following consumer behaviors are tracked for creating a purchasing history profile?
Respuesta
-
Online shopping carts
-
Store checkout scanners
-
Loyalty cards
-
All of the above
Pregunta 5
Pregunta
How long has Facebook been selling ads?
Respuesta
-
Three years
-
Five years
-
Ten years
-
They don't sell ads
Pregunta 6
Pregunta
Facebook has how many users worldwide?
Respuesta
-
1.3 million
-
13 million
-
1.3 billion
-
13 billion
Pregunta 7
Pregunta
How many American women over the age of 45 are on Facebook?
Respuesta
-
320,000
-
3.2 million
-
32 million
-
32 billion
Pregunta 8
Pregunta
Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?
Respuesta
-
Three times
-
Four times
-
Five times
-
Six times
Pregunta 9
Pregunta
How many advertisers does Facebook currently have?
Respuesta
-
One and a half million
-
Ten million
-
Ten thousand
-
Five hundred
Pregunta 10
Pregunta
Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.
Respuesta
- True
- False
Pregunta 11
Pregunta
Facebook accounts for how much of the total amount of time Americans spend online?
Respuesta
-
One in every six minutes
-
Three of every six minutes
-
Four of every six minutes
-
Five of every six minutes
Pregunta 12
Pregunta
Of Facebook;s current advertisers, most of them are:
Respuesta
-
Large corporate advertisers
-
Family-owned businesses
-
Small advertisers
-
Medium-sized advertisers
Pregunta 13
Pregunta
Facebook accounts for how much of the total amount time Americans spend on mobile?
Respuesta
-
One of every two minutes
-
One of every five minutes
-
Two of every five minutes
-
Four of every five minutes
Pregunta 14
Pregunta
How much money do advertisers spend on television per year?
Respuesta
-
20 million
-
200 million
-
20 billion
-
200 billion
Pregunta 15
Pregunta
What is the ratio of cost (of an ad campaign, for instance) to profit?
Respuesta
-
RSS (Really Simple Syndication)
-
(ROI) Return on Investment
Pregunta 16
Pregunta
What is a tool that allows you to receive a specific feed of information without going to that web page?
Respuesta
-
RSS (Really Simple Syndication)
-
SMS (Short Messaging Service)
Pregunta 17
Pregunta
What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?
Respuesta
-
SEO (Search Engine Optimization)
-
ORM (Online Reputation Management)
Pregunta 18
Pregunta
What is the service that allows electronic messages to be sent on a cellular network?
Respuesta
-
ROI (Return on Investment)
-
SMS (Short Messaging Service)
Pregunta 19
Pregunta
What is the term for understanding and influencing of the perception of an entity online?
Respuesta
-
ORM (Online Reputation Management)
-
RSS (Really Simple Syndication)
Pregunta 20
Pregunta
Which of the following is NOT a SMART objective?
Respuesta
-
Attainable
-
Specific
-
Targeted
-
Realistic
-
Time bound
-
Measurable
Pregunta 21
Pregunta
Nike's digital marketing strategy led to growth in membership, but not in share prices.
Respuesta
- True
- False
Pregunta 22
Pregunta
Nike's digital marketing strategy led to growth in membership but not in share prices.
Respuesta
- True
- False
Pregunta 23
Pregunta
Which of the following might serve as KPIs?
Respuesta
-
An increase in campaign-related "shares" or "comments" on Facebook
-
A high rate of return on customer satisfaction surveys
-
A decrease in revenue
-
An increase in sales
-
All of the above
Pregunta 24
Pregunta
Nike's digital marketing strategy led to an expansion of their products
Respuesta
- True
- False
Pregunta 25
Pregunta
Which of the following represents SWOT?
Respuesta
-
Strengths, Weaknesses, Opponents, Threats
-
Strategies, Weaknesses, Opportunities, Threats
-
Strengths, Weaknesses, Opportunities, Threats
-
Strengths, Weaknesses, Opportunities, Tactics
Pregunta 26
Pregunta
Which of the below links does NOT have a "friendly" URL?
Respuesta
-
Nike Football: http://vine.co./nikefootball
-
Nike: https://vine.co/u/9347324974872
-
Nike: https://twitter.com/nike
-
They all have friendly URLs
Pregunta 27
Pregunta
Which of the following is not one of the "five Ps" of marketing?
Respuesta
-
Products
-
Price
-
Proficiency
-
Placement
-
Promotion
Pregunta 28
Pregunta
Search engines such as Google are capable of reading images, audio and videos just as easily as text.
Respuesta
- True
- False
Pregunta 29
Pregunta
When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text
Respuesta
- True
- False
Pregunta 30
Pregunta
Which of the below constitutes a Call to Action, or CTA?
Respuesta
-
Sign up for our newsletter
-
Take advantage of our sale
-
Enter our sweepstakes
-
Post a photo and instagram
-
All of the above
Pregunta 31
Pregunta
The keywords added to a blog post's meta data are called
Respuesta
-
Widgets
-
Tags
-
Categories
-
RSS
Pregunta 32
Pregunta
HTML tags and hashtags are the same thing
Respuesta
- True
- False
Pregunta 33
Pregunta
Chipotle says its videos are about "values integration." What values are they specifically espousing?
Respuesta
-
Fair employment practices
-
Buying local
-
Vegetarianism
-
Sustainable farming practices
Pregunta 34
Pregunta
Which of the following factors play a dominant role in the search algorithm for videos?
Respuesta
-
Video views
-
Age of video
-
Shares
-
Subscribers
-
All of the above
Pregunta 35
Pregunta
All the reports written about the Chipotle video in the news media could be considered:
Respuesta
-
Traditional advertising
-
Paid media
-
Movie reviews
-
Earned media
-
A product pitch
Pregunta 36
Pregunta
Enabling sharing is a great way to increase video views, but it won't help with search results
Respuesta
- True
- False
Pregunta 37
Pregunta
Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results
Respuesta
- True
- False
Pregunta 38
Pregunta
Multiple video views can come from one user
Respuesta
- True
- False
Pregunta 39
Pregunta
Press coverage for "The Scarecrow" netted how many impressions?
Respuesta
-
12,000
-
31,000
-
11 million
-
126 million
-
500 million
Pregunta 40
Pregunta
The length of your video channel's playlist does not have any impact on a particular video's search engine results
Respuesta
- True
- False
Pregunta 41
Pregunta
Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to
Respuesta
-
Address a current or currently trending topic
-
Make it enticing
-
Make it remarkable
-
Make it shareable
-
Make it short
-
Make it unique
Pregunta 42
Pregunta
Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)
Respuesta
-
Tags
-
Playlist additions
-
Inbound links
-
Share buttons
-
Embeds
-
Titles
Pregunta 43
Pregunta
If a video is outdated, it is still just as easily found through a search engine
Respuesta
- True
- False
Pregunta 44
Pregunta
Chipotle integrated what other marketing products with their animated videos?
Respuesta
-
sustainable agriculture information app
-
a comedy series that aired on Fox TV
-
Burritos
-
iTunes video game app
Pregunta 45
Pregunta
Chipotle's message is meant to distance the company from whom?
Respuesta
-
Chick-Fil-A
-
Taco Bell
-
McDonald's
-
Starbuck's
-
Panera
Pregunta 46
Pregunta
Where did Chipotle's short animated film "Back to the Start" first appear?
Respuesta
-
on TV during the superbowl
-
on tv during the academy awards
-
on Youtube
Pregunta 47
Pregunta
Search advertising on Google is based on the results of auto-complete
Respuesta
- True
- False
Pregunta 48
Pregunta
Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?
Respuesta
-
Facebook ads
-
Facebook engagement ads
-
Sponsored stories
-
Promoted posts
Pregunta 49
Pregunta
Which of the below is NOT an example of common display advertising types online?
Respuesta
-
Banner ads
-
Pop-up ads
-
Wallpaper ads
-
Floating ads
-
Interactive graphics
Pregunta 50
Pregunta
It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.
Respuesta
- True
- False
Pregunta 51
Pregunta
When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.
Respuesta
- True
- False
Pregunta 52
Pregunta
Which of the below are critical to keyword placement for search engine optimization?
Respuesta
-
Title
-
Body content
-
In the web address
-
in the meta description
-
In the tags
-
all of the above
Pregunta 53
Pregunta
Email marketing campaigns should always have a strong call to action
Respuesta
- True
- False
Pregunta 54
Pregunta
With email marketing, it possible to measure how your open rate compares with a competitor's.
Respuesta
- True
- False
Pregunta 55
Pregunta
Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.
Respuesta
- True
- False
Pregunta 56
Pregunta
When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.
Respuesta
- True
- False
Pregunta 57
Pregunta
Email marketing can deliver the best ROI of any digital marketing tactic
Respuesta
- True
- False
Pregunta 58
Pregunta
A company's "house list" of emails is a database that must be purchased from a third party.
Respuesta
- True
- False
Pregunta 59
Pregunta
The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.
Respuesta
- True
- False
Pregunta 60
Pregunta
The subject line of an email marketing campaign must be shorter than 140 characters
Respuesta
- True
- False
Pregunta 61
Pregunta
It is standard practice to send emails using HTML
Respuesta
- True
- False
Pregunta 62
Pregunta
When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.
Respuesta
- True
- False
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